Salesforce Marketing cloud Business Analyst

Tekskills Inc.; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Tekskills Inc. in Chennai, India, seeks a Salesforce Marketing Cloud Business Analyst with 7+ years' experience to drive L2O/Lead-to-Revenue transformations and collaborate with business and tech teams.

You will define requirements, create AS-IS/TO-BE maps, produce BDDs, support UAT, and work with Salesforce Architects on Flows, Apex, and integrations in an Agile environment.

Qualifications

• 7+ years of Business Analyst experience.
• 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred).
• Strong experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows).
• Salesforce BA/Admin certifications.

Responsibilities

• Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing
• Design and document Lead - Account - Contact - Opportunity conversion logic
• Enable accurate campaign attribution and ROI tracking
• Optimize lead flow and reduce leakage across the funnel
• Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements
• Translate requirements into Epics, User Stories & Acceptance Criteria
• Build AS-IS / TO-BE process maps (Lucidchart)
• Own Business Design Documents (BDD) and ensure Definition of Ready
• Functional Support & Collaboration Act as a bridge between business and technical teams
• Collaborate with Salesforce Architects on Flows, Apex, and integrations
• Participate in Sprint Planning, Backlog Grooming & Agile ceremonies
• Testing & Adoption Lead UAT planning, execution, and sign-off
• Create end-to-end test scenarios
• Manage defect triage and resolution tracking

Skills

Stakeholder collaboration

Business process analysis

Requirements gathering

Structured documentation

Tools

Jira

Confluence

Lucidchart

Job description

Job Summary

Role & responsibilities Hiring: Salesforce Marketing Cloud Business Analyst (SFMC BA). Experience: 7+ Years. Notice period: Immediate to 15 days. We are looking for a Salesforce Marketing Cloud Business Analyst with strong expertise in Lead-to-Opportunity (L2O) / Lead-to-Revenue processes, who can drive business transformation through structured analysis, documentation, and stakeholder collaboration.

Responsibilities

• Marketing-to-Sales Process Design (L2O) Define requirements for lead intake, scoring, and automated routing


• Design and document Lead - Account - Contact - Opportunity conversion logic


• Enable accurate campaign attribution and ROI tracking


• Optimize lead flow and reduce leakage across the funnel


• Requirements Leadership & Documentation Conduct discovery workshops to capture business requirements


• Translate requirements into Epics, User Stories & Acceptance Criteria


• Build AS-IS / TO-BE process maps (Lucidchart)


• Own Business Design Documents (BDD) and ensure Definition of Ready


• Functional Support & Collaboration Act as a bridge between business and technical teams


• Collaborate with Salesforce Architects on Flows, Apex, and integrations


• Participate in Sprint Planning, Backlog Grooming & Agile ceremonies


• Testing & Adoption Lead UAT planning, execution, and sign-off


• Create end-to-end test scenarios


• Manage defect triage and resolution tracking

Qualifications / Required Qualifications

• 7+ years of Business Analyst experience


• 3+ years in Salesforce ecosystem (Sales Cloud / SFMC preferred)


• Strong experience in Marketing Ops / Sales Ops (Lead-to-Opportunity workflows)


• Expertise in Jira, Confluence, Lucidchart


• Experience in Agile/Scrum methodologies


• Salesforce Certifications (BA / Admin).