Salesforce Marketing Cloud & Personalization Specialist 1

Capgemini; Navi Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Capgemini in Navi Mumbai seeks an experienced Salesforce Marketing Cloud (SFMC) Developer with 6+ years to design, build, and support scalable marketing automation solutions. You will partner with business and marketing teams to deliver personalized journeys, automated campaigns, and data-driven communications using SFMC.

Responsibilities include building SFMC solutions with AMPscript, SQL, and SSJS; developing Cloud Pages; leveraging Email Studio, Journey Builder, and Automation Studio; and

Qualifications

• 6+ years of hands-on SFMC development experience.
• Build and support scalable marketing automation solutions.
• Strong knowledge of AMPscript, SQL, and SSJS.
• Develop Cloud Pages and landing pages.
• Experience with data extensions and data modeling in Marketing Cloud.
• Experience with REST or SOAP integrations is a plus.
• SFMC certification (Developer/Consultant/Data Cloud) is mandatory.

Responsibilities

• Design scalable customer journeys and automated campaigns.
• Collaborate with marketing teams to deliver personalized communications.
• Translate business requirements into technical SFMC solutions.
• Develop and maintain Cloud Pages, templates, and landing pages.
• Integrate Marketing Cloud with external systems via REST/SOAP.

Skills

SFMC development

AMPscript

SQL

SSJS

Cloud Pages

Marketing Cloud

REST/SOAP integrations

Campaign automation

Data extensions knowledge

Tools

Marketing Cloud Studios and Builders

Email Studio

Journey Builder

Automation Studio

MobileConnect

Personalization Builder

Audience Builder

Job description

Your Role

We are looking for an experienced Salesforce Marketing Cloud (SFMC) Developer 6+ years to design, build, and support scalable marketing automation solutions. You will partner with business and marketing teams to deliver personalized customer journeys, automated campaigns, and integrated data-driven communications using SFMC.

Your Profile

• Build and enhance SFMC solutions using AMPscript, SQL, and SSJS, including dynamic and responsive email templates.
• Develop Cloud Pages using HTML, CSS, JavaScript, and AMPscript for landing pages, preference centers, and campaign experiences.
• Handson experience across Marketing Cloud Studios and Builders, including Email Studio, Journey Builder, Automation Studio, MobileConnect, and Personalization Builder for Emails, with strong understanding of Audience Builder.
• Strong knowledge of the Marketing Cloud contact data model, data extensions, and database integrations.
• Ability to translate business requirements into scalable technical solutions across multiple business units.
• Exposure to REST/SOAP web service integrations is an added advantage.
• Mandatory: Handson SFMC development experience with AMPscript + SQL + SSJS and SFMC certification (SFMC Developer / SFMC Consultant / Salesforce Data Cloud).