Sales Representative

Binny's; Mumbai; On-site; INR 400,000 - 640,000; Full time

Job summary

Binny's is seeking an Online Sales Representative to manage customer interactions across WhatsApp, Instagram, and other online channels. You will respond to enquiries in real time, convert leads into orders, and coordinate with dispatch for smooth order fulfilment.

The role requires proficiency in Hindi, English, Marathi, and strong skills in follow-up, with experience in Meta ads and product knowledge of jewellery.

Qualifications

• Fluent in Hindi, English, Marathi (spoken); good written English and Hindi.

Responsibilities

• Handle digital customer interactions across WhatsApp, Instagram, Facebook and other online platforms.

Skills

Multilingual (Hindi, English, Marathi)

Excellent follow-up

Persuasive communication

Jewellery product knowledge

Query handling & response management

Basic analytics (campaign metrics)

Tools

WhatsApp Business

Instagram

Meta Business Suite

Ads Manager

Excel/Google Sheets

Job description

POSITION PURPOSE

Online Sales Representative handles all digital customer interactions across WhatsApp, Instagram, Facebook, and other online platforms. Responds to enquiries in real time, converts leads into orders, runs Meta ad campaigns, coordinates with internal teams, and maintains brand voice across all digital touchpoints.

Key Responsibilities

• Query Handling
• Respond to Instagram DMs, comments, and story replies within defined response time
• Attend WhatsApp Business enquiries; share product photos, prices, and availability
• Understand customer requirement, suggest suitable products, share catalogue
• Order Management
• Convert enquiries into confirmed orders; capture full order details (design, size, weight, customisation)
• Coordinate with dispatch/accounts for payment confirmation, invoicing, and courier dispatch
• Share tracking details with customer; handle delivery queries, returns, and exchanges
• Maintain order register / Excel tracker with daily updates
• Outbound & Campaigns
• Send bulk WhatsApp broadcasts - new arrivals, offers, festive collections
• Circulate advertisement creatives and catalogues to customer groups and broadcast lists
• Maintain and clean customer contact database; segment by buying behaviour
• Meta Ads & Paid Campaigns
• Set up and run Meta (Facebook & Instagram) ad campaigns - boosted posts, lead ads, story ads, catalogue ads
• Coordinate with designer/agency for ad creatives; share product inputs, pricing, and offer details
• Define and refine target audiences - location, age, interest, lookalike, and retargeting sets
• Manage ad budgets within approved limits; monitor daily spend
• Handle leads from Meta Lead Forms; respond within defined TAT and push to WhatsApp follow-up
• Track campaign performance - reach, CTR, CPL, CPC, ROAS
• Maintain Meta Business Suite / Ads Manager; keep catalogue and product feed updated
• Test creatives and copy (A/B); recommend what to scale or stop
• Ensure ad content follows brand voice and Meta advertising policies
• Follow-Up & Relationship
• Follow up on pending enquiries, abandoned orders, and quotations
• Send birthday, anniversary, and festival wishes to customers
• Call/message past customers for repeat purchase and feedback
• Collect customer reviews and photos for social media use
• Reporting
• Daily report - enquiries received, orders converted, pending follow-ups
• Weekly ad performance report - spend, leads generated, cost per lead, orders closed from ads
• Monthly sales target achievement report

Required Skills

• Fluent in Hindi, English, Marathi (spoken); decent written English & Hindi
• Comfortable with WhatsApp Business, Instagram, bulk messaging tools
• Working knowledge of Meta Business Suite and Ads Manager - campaign setup, audience targeting, basic reporting
• Ability to read campaign metrics (CPL, CTR, ROAS) and act on them
• Basic Excel / Google Sheets
• Good convincing and follow-up ability; patient with customers
• Jewellery product knowledge preferred (gold, diamond, silver basics)