Sales Operations Manager

Saburi Ply; New Town; On-site; INR 1,000,000 - 1,200,000; Full time

Job summary

Saburi Ply is seeking an experienced Sales Operations Manager to act as the strategic backbone of the National Sales Team from its Head Office in Kolkata. This office-based leadership role focuses on sales planning, business analytics, and commercial decision support, with travel only when required for reviews or audits.

The ideal candidate will bring 8–12 years of plywood industry experience, strong dealer/distributor understanding, and expertise in MIS reporting, forecasting, and ERP/CRM

Qualifications

• 8–12 years of experience in the plywood industry.
• Strong understanding of dealer and distributor business models.
• Experience in sales operations, business planning, MIS, commercial coordination, or sales analytics.
• Strong analytical mindset with the ability to interpret large volumes of sales data.
• Excellent knowledge of sales reporting and business performance metrics.
• Advanced proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Experience working with ERP/CRM systems is preferred.
• Excellent communication, coordination, and stakeholder management skills.
• Ability to work closely with senior leadership and support strategic business decisions.
• Self-driven, detail-oriented, and capable of managing multiple priorities.
• Willingness to travel occasionally based on business requirements.

Responsibilities

• Develop monthly, quarterly, and annual sales plans aligned with business objectives.
• Analyze sales performance by region, branch, products, and sales personnel.
• Prepare daily, weekly, and monthly MIS reports for senior management.
• Monitor achievement against budgets, targets, and forecasts.
• Identify business trends, sales gaps, growth opportunities, and underperforming markets.
• Recommend strategic corrective actions based on data analysis.
• Coordinate with Regional Sales Managers, Branch Heads, and Management for smooth execution of sales plans.
• Monitor order flow, dispatch status, stock availability, and sales pipeline.
• Ensure timely reporting from all sales locations.
• Standardize sales processes and operational practices across branches.
• Track sales KPIs and ensure compliance with organizational targets.
• Act as the central coordination point between Sales, Marketing, Production, Supply Chain, Finance, and Management.
• Assist management in pricing decisions, product launches, sales campaigns, and business initiatives.
• Support new market expansion through research and sales planning.
• Coordinate inter-departmental activities to improve operational efficiency.
• Develop sales dashboards and performance scorecards.
• Monitor productivity of sales teams and identify areas for improvement.
• Analyze product-wise, territory-wise, and customer-wise performance.
• Review sales expenses, profitability, and return on investment.
• Present business insights and recommendations during management review meetings.
• Track competitor activities, pricing strategies, product positioning, and market developments.
• Collect and analyze market intelligence to support strategic decision-making.
• Recommend business improvement initiatives based on market trends.
• Prepare management presentations and business reports.
• Maintain accurate sales databases and documentation.
• Generate periodic reports on revenue, collections, inventory movement, and market performance.
• Ensure data accuracy and timely submission of reports.

Skills

Sales Operations Management

Business Analytics

MIS Reporting

Dashboard Preparation

Sales Performance Analysis

Commercial Coordination

Dealer & Distributor Understanding

Inventory & Demand Planning

Revenue Analysis

Market Research & Competitor Analysis

Business Process Improvement

Advanced Microsoft Excel

PowerPoint Presentation

Data Interpretation

Cross-functional Coordination

Problem Solving

Strategic Thinking

Decision Support

Communication & Presentation Skills

Time Management

Attention to Detail

Education

Bachelor's degree

MBA

Tools

ERP/CRM Systems

Job description

Position: Sales Operations Manager

Location: Head Office – Kolkata

CTC: ₹10,00,000 – ₹12,00,000 per annum

About the Role

Saburi Ply is looking for an experienced Sales Operations Manager who will act as the strategic backbone of the National Sales Team. This is primarily an office-based leadership role focused on sales planning, business analysis, sales coordination, performance monitoring, and commercial decision support.

The ideal candidate should have extensive experience in the Plywood Industry and possess a strong understanding of dealer networks, product movement, sales processes, pricing, inventory coordination, and business analytics.

The role requires someone who can convert sales data into actionable business insights, improve sales efficiency, support regional sales teams, and work closely with senior management to drive organizational growth.

This is not a field sales position. Travel will be required only when business demands such as branch reviews, market audits, distributor meetings, or strategic business interventions arise.

Key Responsibilities

Sales Planning & Business Analysis

• Develop monthly, quarterly, and annual sales plans in alignment with business objectives.
• Analyze sales performance across regions, branches, products, and sales personnel.
• Prepare daily, weekly, and monthly MIS reports for senior management.
• Monitor achievement against budgets, targets, and forecasts.
• Identify business trends, sales gaps, growth opportunities, and underperforming markets.
• Recommend strategic corrective actions based on data analysis.

Sales Operations

• Coordinate with Regional Sales Managers, Branch Heads, and Management for smooth execution of sales plans.
• Monitor order flow, dispatch status, stock availability, and sales pipeline.
• Ensure timely reporting from all sales locations.
• Standardize sales processes and operational practices across branches.
• Track sales KPIs and ensure compliance with organizational targets.

Business Coordination

• Act as the central coordination point between Sales, Marketing, Production, Supply Chain, Finance, and Management.
• Assist management in pricing decisions, product launches, sales campaigns, and business initiatives.
• Support new market expansion through research and sales planning.
• Coordinate inter-departmental activities to improve operational efficiency.

Performance Monitoring

• Develop sales dashboards and performance scorecards.
• Monitor productivity of sales teams and identify areas for improvement.
• Analyze product-wise, territory-wise, and customer-wise performance.
• Review sales expenses, profitability, and return on investment.
• Present business insights and recommendations during management review meetings.

Market Intelligence

• Track competitor activities, pricing strategies, product positioning, and market developments.
• Collect and analyze market intelligence to support strategic decision-making.
• Recommend business improvement initiatives based on market trends.

Reporting & Documentation

• Prepare management presentations and business reports.
• Maintain accurate sales databases and documentation.
• Generate periodic reports on revenue, collections, inventory movement, and market performance.
• Ensure data accuracy and timely submission of reports.

Requirements

Desired Candidate Profile

• Graduate in any discipline. An MBA will be an added advantage.
• Must have 8–12 years of experience in the Plywood Industry.
• Strong understanding of dealer and distributor business models.
• Experience in sales operations, business planning, MIS, commercial coordination, or sales analytics.
• Strong analytical mindset with the ability to interpret large volumes of sales data.
• Excellent knowledge of sales reporting and business performance metrics.
• Advanced proficiency in Microsoft Excel, PowerPoint, and reporting tools.
• Experience working with ERP/CRM systems is preferred.
• Excellent communication, coordination, and stakeholder management skills.
• Ability to work closely with senior leadership and support strategic business decisions.
• Self-driven, detail-oriented, and capable of managing multiple priorities.
• Willingness to travel occasionally based on business requirements.

Required Skills

• Sales Operations Management
• Business Analytics
• Sales Planning & Forecasting
• MIS Reporting
• Dashboard Preparation
• Sales Performance Analysis
• Commercial Coordination
• Dealer & Distributor Business Understanding
• Inventory & Demand Planning
• Revenue Analysis
• Market Research & Competitor Analysis
• Business Process Improvement
• Advanced Microsoft Excel
• PowerPoint Presentation
• ERP & CRM Systems
• Data Interpretation
• Cross-functional Coordination
• Problem Solving
• Strategic Thinking
• Decision Support
• Communication & Presentation Skills
• Time Management
• Attention to Detail

Preferred Industry Experience

• Plywood
• Laminates
• MDF
• Particle Board
• Veneers
• Flush Doors
• Decorative Panels
• Building Materials
• Interior Products