Channel Manager

Saburi Ply; Bengaluru; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Saburi Ply is seeking an experienced Channel Manager to lead and expand its channel sales network in Bengaluru, Karnataka. The candidate should have extensive experience in the Building Materials industry, with a strong understanding of dealer and distributor management, market development, and business growth.

The ideal candidate will have 10–12 years in Building Materials, with plywood experience preferred, and a proven track record in channel sales, dealer development, and territory

Qualifications

• 10–12 years in Building Materials industry.
• Experience in plywood is an added advantage.
• Proven channel sales, dealer development and territory management.
• Strong network of Bengaluru dealers and distributors.
• Excellent communication, negotiation and relationship skills.
• Willingness to travel within the territory.
• Proficiency in MS Excel and reporting.

Responsibilities

• Drive sales growth and achieve targets for the assigned territory.
• Develop, manage, and strengthen dealer and distributor network.
• Identify and appoint new channel partners to expand market reach.
• Build long-term relationships with dealers, retailers, architects, contractors and key influencers.
• Prepare territory sales plans to maximize market penetration.
• Monitor trends, pricing, and customer requirements.
• Ensure timely collections and maintain healthy receivables.
• Coordinate with marketing, logistics and head office for seamless ops.
• Prepare sales forecasts, MIS reports and business reviews.

Skills

Channel Sales

Dealer Network

Territory Management

MS Excel

CRM tools

Negotiation

Relationship Management

Sales Forecasting

Tools

CRM software

MS PowerPoint

Job description

Position: Channel Manager
Location: Bengaluru, Karnataka
CTC: ₹10 – ₹16 LPA
Industry: Building Materials (Plywood experience preferred)
Experience: 10–12 Years

About the Role

Saburi Ply is looking for an experienced and performance-driven Channel Manager to lead and expand its channel sales network in Bengaluru. The ideal candidate should have extensive experience in the Building Materials industry, with a strong understanding of dealer and distributor management, market development, and business growth. Candidates with prior experience in the Plywood industry will be given preference.

Key Responsibilities

• Drive sales growth and achieve business targets for the assigned territory.
• Develop, manage, and strengthen the dealer and distributor network.
• Identify and appoint new channel partners to expand market reach.
• Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
• Prepare and execute territory sales plans to maximize market penetration.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Ensure timely collections and maintain healthy receivables.
• Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
• Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
• Prepare sales forecasts, MIS reports, and business reviews for management.

Requirements

Eligibility Criteria

• Experience: 10–12 years in the Building Materials industry.
• Experience in Plywood will be an added advantage.
• Proven experience in channel sales, dealer development, and territory management.
• Strong network of dealers and distributors in the Bengaluru market is highly desirable.
• Excellent communication, negotiation, and relationship management skills.
• Strong analytical and reporting skills with proficiency in MS Excel.
• Willingness to travel within the assigned territory.

Preferred Industry

• Plywood
• Laminates
• MDF/HDF Boards
• Veneers
• Decorative Panels
• Hardware
• Paints
• Tiles
• Sanitaryware
• Cement
• Steel
• Other Building Materials

Required Skills

• Strong Channel Sales and Distribution Management
• Dealer & Distributor Network Development
• Business Development and Market Expansion
• Territory Planning and Sales Strategy
• Relationship Management with Dealers, Architects, Builders & Contractors
• Negotiation and Closing Skills
• Key Account Management
• Sales Forecasting and MIS Reporting
• Market Analysis and Competitor Intelligence
• Collection and Credit Control
• Target Achievement and Performance Management
• Product Presentation and Training
• Excellent Communication and Interpersonal Skills
• Problem-Solving and Decision-Making Ability
• Proficiency in MS Excel, PowerPoint, and CRM tools
• Leadership and Team Collaboration
• Ability to travel extensively within the assigned territory