Channel Manager

Saburi Ply

Bengaluru Urban

On-site

INR 1,000,000 - 1,600,000

Full time

14 days+

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Job summary

Saburi Ply in Bengaluru seeks an experienced Channel Manager to expand its dealer and distributor network in the Bengaluru region. The role requires deep Building Materials industry knowledge, with plywood experience preferred, and a proven track record in channel sales and territory growth.

The ideal candidate will lead partner development, negotiate terms, and drive market expansion while coordinating with marketing, logistics, and head office teams to ensure seamless operations.

Qualifications

Experience: 10–12 years in the Building Materials industry.

Responsibilities

Drive sales growth and achieve targets for the assigned territory.
Develop, manage, and strengthen dealer and distributor networks.
Identify and appoint new channel partners to expand market reach.
Build long-term relationships with dealers, retailers, architects, contractors and key influencers.
Prepare territory sales plans to maximize market penetration.
Monitor market trends, pricing, and customer requirements.
Ensure timely collections and maintain receivables.
Conduct dealer meets, product demonstrations and market campaigns.
Coordinate with marketing, logistics and head office for seamless operations.
Prepare sales forecasts, MIS reports and business reviews for management.

Skills

Channel sales & distribution

Dealer & distributor network

Territory planning

Sales strategy

Relationship management

Negotiation & closing

Key account management

Sales forecasting & MIS

Market analysis

Credit control

Performance management

Product presentation & training

Communication & interpersonal skills

Problem-solving & decision-making

Leadership & team collaboration

Travel readiness

Tools

MS Excel

PowerPoint

CRM tools

Job description

Position: Channel Manager
Location: Bengaluru, Karnataka
CTC: ₹10 – ₹16 LPA
Industry: Building Materials (Plywood experience preferred)
Experience: 10–12 Years

About the Role

Saburi Ply is looking for an experienced and performance-driven Channel Manager to lead and expand its channel sales network in Bengaluru. The ideal candidate should have extensive experience in the Building Materials industry, with a strong understanding of dealer and distributor management, market development, and business growth. Candidates with prior experience in the Plywood industry will be given preference.

Key Responsibilities

Drive sales growth and achieve business targets for the assigned territory.
Develop, manage, and strengthen the dealer and distributor network.
Identify and appoint new channel partners to expand market reach.
Build long-term relationships with dealers, retailers, architects, contractors, and key influencers.
Prepare and execute territory sales plans to maximize market penetration.
Monitor market trends, competitor activities, pricing, and customer requirements.
Ensure timely collections and maintain healthy receivables.
Conduct dealer meets, product demonstrations, promotional activities, and market campaigns.
Coordinate with the marketing, logistics, and head office teams to ensure seamless business operations.
Prepare sales forecasts, MIS reports, and business reviews for management.

Requirements

Eligibility Criteria

Experience: 10–12 years in the Building Materials industry.
Experience in Plywood will be an added advantage.
Proven experience in channel sales, dealer development, and territory management.
Strong network of dealers and distributors in the Bengaluru market is highly desirable.
Excellent communication, negotiation, and relationship management skills.
Strong analytical and reporting skills with proficiency in MS Excel.
Willingness to travel within the assigned territory.

Preferred Industry