Key Account Sales Manager

Avani Consulting; Coimbatore District; On-site; INR 600,000 - 900,000; Full time

Job summary

Avani Consulting invites a result-oriented sales leader to drive the Modern Trade channel in Tamil Nadu. You will own targets and build robust relationships with key accounts to grow volume and market share.

You will lead a team of Sales Officers and Merchandisers, negotiate promotions, ensure stock availability and merchandising, and collaborate with Marketing to implement trade activities. Regular reporting and market insights will guide decisions.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the Modern Trade channel.
• Develop and execute strategies to drive volume, market share, and profitability in modern trade outlets.
• Monitor and analyze sales performance and implement corrective measures to bridge gaps.
• Key Account Management: Build and maintain relationships with key modern trade accounts in the territory.
• Negotiate and execute agreements, promotions, and displays with key accounts.
• Ensure seamless operations with modern trade chains, including stock availability and merchandising.
• Lead and guide a team of Sales Officers and Merchandisers to execute plans effectively.
• Train and develop the team to improve productivity and sales execution.
• Collaborate with the marketing team to implement trade marketing activities.
• Distributor and Supply Chain Management: Ensure proper supply chain management to avoid stock-outs at customer points.
• Monitor distributor performance and ensure adherence to company policies and procedures.
• Regularly review inventory levels and ensure optimal stocking at modern trade outlets.
• Market Insights and Reporting: Conduct regular market visits to ensure proper execution of sales and promotional activities.
• Gather and analyze competitor activity and consumer trends in the modern trade.
• Prepare and share sales reports, forecasts, and market insights with the management team.
• Compliance and Process Adherence: Ensure adherence to company policies, trade practices, and ethical standards; maintain documentation.

Job description

• Achieve monthly, quarterly, and annual sales targets for the Modern Trade channel.
• Develop and execute strategies to drive volume, market share, and profitability in
• modern trade outlets.
• Monitor and analyze sales performance and implement corrective measures to
• bridge gaps.
• Key Account Management
• Build and maintain relationships with key modern trade accounts in the assigned
• territory.
• Negotiate and execute agreements, promotions, and displays with key accounts.
• Ensure seamless operations with modern trade chains, including stock availability
• and merchandising.
• Team Management and Coordination
• Lead and guide a team of Sales Officers and Merchandisers to execute plans
• effectively.
• Train and develop the team to improve productivity and sales execution.
• Collaborate with the marketing team to implement trade marketing activities.
• Distributor and Supply Chain Management
• Ensure proper supply chain management to avoid stock-outs at customer points.
• Monitor distributor performance and ensure adherence to company policies and
• procedures.
• Regularly review inventory levels and ensure optimal stocking at modern trade
• outlets.
• Market Insights and Reporting
• Conduct regular market visits to ensure proper execution of sales and promotional
• activities.
• Gather and analyze competitor activity and consumer trends in the modern trade
• Prepare and share sales reports, forecasts, and market insights with the
• management team.
• Compliance and Process Adherence
• Ensure adherence to company policies, trade practices, and ethical standards in all
• Maintain proper documentation of sales agreements and other essential records.