Sales Officer

Ghar Soaps; Pune District; On-site; INR 420,000 - 700,000; Full time

Job summary

Ghar Soaps is seeking a Sales Officer to drive market execution, distributor coordination, and channel development across General Trade, Pharmacy, and Modern Trade outlets. You will lead field teams, expand coverage, and ensure timely deliveries while achieving sales targets.

The role requires strong field execution, stakeholder management, and an ownership mindset to grow the business in the assigned territory. Prior FMCG/Retail experience is essential.

Qualifications

• Strong experience in FMCG, Beauty & Personal Care, OTC or Retail Sales.
• Good distributor and retailer management capability.
• Strong leadership and field execution skills.
• Excellent communication, negotiation and reporting abilities.
• Result-oriented with ownership mindset.

Responsibilities

• Achieve monthly, quarterly and annual sales targets.
• Drive primary and secondary sales growth in the territory.
• Expand distribution and outlet coverage, ensure visibility and merchandising standards.
• Coordinate with distributors and ASM for market execution and stock management.
• Train and motivate ISRs and field staff; ensure beat adherence and productivity.
• Build strong retailer and distributor relationships; ensure quick issue resolution.
• Represent brand professionally in the market.

Skills

FMCG Sales

BPC/Retail Sales

Distributor Management

Retailer Management

Field Leadership

Communication & Negotiation

Data & Reporting

Ownership Mindset

Education

Graduate in any discipline

Job description

Job Locations are: Indore (Madhya Pradesh), Jaipur (Rajasthan)

Industry: Beauty & Personal Care (BPC) / FMCG / Retail

Role Purpose:

The Sales Officer will be responsible for driving primary and secondary sales, distribution expansion, retailer management, and market execution within the assigned territory. The role requires strong field execution, distributor coordination, and channel development across General Trade, Pharmacy, and Modern Trade outlets while supporting the ASM in achieving business objectives.

1. Sales & Business Delivery

• Achieve monthly, quarterly, and annual sales targets assigned by the ASM
• Drive primary and secondary sales growth in the territory
• Ensure achievement of product-wise and channel-wise targets
• Execute sales strategies and market plans effectively
• Expand numeric and weighted distribution across assigned markets
• Increase outlet coverage and market penetration
• Appoint and activate new outlets within the territory
• Strengthen availability across:
• BPC Outlets
• Supermarkets & Mini Modern Trade
• Ensure visibility, shelf placement, and merchandising standards in outlets
• Execute promotions, trade schemes, and branding activities effectively
• Ensure availability of POSM materials in the market
• Monitor stock availability and prevent stock-outs
• Work closely with distributors to drive market servicing and order generation
• Monitor distributor stock levels and secondary movement
• Ensure timely deliveries and retailer servicing
• Support collections and maintain healthy receivables
• Supervise and guide ISR (Inside Sales Representative) / field support staff
• Ensure beat adherence and productivity of the team
• Train and motivate ISRs for effective market execution
• Coordinate with ASM on manpower planning and field execution
• Track competitor activities, pricing, schemes, and market trends
• Share actionable market insights with ASM
• Maintain daily reporting, beat plans, and sales MIS
• Ensure accurate reporting and data discipline

7. Relationship Management

• Build strong relationships with retailers, distributors, and channel partners
• Ensure high service standards and quick issue resolution
• Represent the brand professionally in the market

Desired Candidate Profile:

• Strong experience in FMCG / Beauty & Personal Care / OTC / Retail Sales
• Good distributor and retailer management capability
• Strong leadership and field execution skillsAbility to handle market expansion and sales operations independently
• Good communication, negotiation, and reporting skills
• Result-oriented with strong ownership mindset

Qualification & Experience:

• Graduate in any discipline preferred
• 5 years and above experience in FMCG / BPC / Retail Sales
• Prior experience in handling distributors and field teams preferred