Sales Officer General Trade (FMCG) | Goa

The Banyan HR Consults Chennai; Goa; On-site; INR 402,000 - 502,000; Full time

Job summary

The Banyan HR Consults Chennai is seeking a Field Sales Executive for Goa to drive primary and secondary sales, distributor management, outlet expansion and market coverage. The role requires 2–5 years in FMCG GT within Goa and strong communication/negotiation skills. CTC up to ₹45,000 gross monthly is offered.

Responsibilities include achieving sales targets, managing distributors and ensuring product visibility and merchandising across Goa outlets. Experience in Goa market is preferred.

Qualifications

• Minimum 25 years of FMCG General Trade sales experience.
• preferably with knowledge of the Goa market.
• Strong distributor handling, retail execution and target-achievement skills.

Responsibilities

• Achieve monthly sales and distribution targets.
• Manage distributors, stockists, wholesalers and retail outlets.
• Drive secondary sales and ensure effective outlet coverage.
• Develop new outlets and expand the customer base.
• Ensure product availability, visibility and merchandising at retail outlets.
• Implement company schemes, promotions and trade activities.
• Monitor distributor stock, billing, collections and outstanding payments.
• Track competitor activities, pricing and market trends.
• Conduct regular market visits and maintain daily/weekly sales reports.

Skills

FMCG General Trade

Distributor handling

Retail execution

Negotiation skills

Communication skills

Target achievement

Job description

Experience: Minimum 2-5 Years in GT in GOA

Location: Goa

CTC: Maximum gross up to 45 KPM

Responsible for driving primary & secondary sales, distributor management, outlet expansion and market coverage across the assigned Goa territory.

Key Responsibilities:

• Achieve monthly sales and distribution targets.
• Manage distributors, stockists, wholesalers and retail outlets.
• Drive secondary sales and ensure effective outlet coverage.
• Develop new outlets and expand the customer base.
• Ensure product availability, visibility and merchandising at retail outlets.
• Implement company schemes, promotions and trade activities.
• Monitor distributor stock, billing, collections and outstanding payments.
• Track competitor activities, pricing and market trends.
• Conduct regular market visits and maintain daily/weekly sales reports.

Requirements: Minimum 25 years of FMCG General Trade sales experience, preferably with knowledge of the Goa market. Strong distributor handling, retail execution and target-achievement skills. Good communication and negotiation skills required.

Role: Field Sales Executive

Industry Type: FMCG

Department: Sales & Business Development