Sales Officer - General Trade

Bisleri; Coimbatore District; Hybrid; INR 350,000 - 550,000; Full time

Job summary

Bisleri is looking for a performance-driven Sales Officer to manage the General Trade business in Coimbatore. You will drive sales targets, expand distributor and retailer networks, and strengthen market penetration in the assigned territory.

In this role, you will coordinate with distributors, oversee order bookings and collections, ensure top product visibility, and implement trade promotions to grow Bisleri's presence in Coimbatore's FMCG landscape.

Qualifications

• Graduate preferred.
• 3–6 years of FMCG/beverages/packaged drinking water sales.
• Experience in Coimbatore general trade market is preferred.

Responsibilities

• Achieve monthly/quarterly sales targets in Coimbatore market.
• Drive primary and secondary sales through distributors, wholesalers and retailers.
• Expand retail coverage across general stores, supermarkets and convenience outlets.
• Ensure product placement and brand visibility at outlets; execute trade promotions and consumer sampling.
• Build and maintain relationships with retailers and trade partners; manage collections and payments.

Skills

Distributor management

Retail sales

Customer relationship management

Market visibility

Trade promotions

Sales target achievement

Education

Graduate

Job description

Position: Sales Officer - General Trade (Coimbatore)

Location: Coimbatore

Industry: Packaged Drinking Water / Beverages / FMCG

Position Overview (Coimbatore):

We are looking for performance-driven Sales Officers (General Trade) to manage and expand our packaged drinking water business in Coimbatore. The role involves achieving sales targets, strengthening distributor and retailer networks, enhancing product visibility, and ensuring strong market penetration across the assigned territory.

Key Responsibilities:

Sales & Market Growth:

• Achieve monthly and quarterly sales targets in the Coimbatore market.
• Drive both primary and secondary sales through distributors, wholesalers, and retail outlets.
• Expand retail coverage across general stores, supermarkets, and convenience outlets.

Market Development & Visibility:

• Ensure effective product placement, brand visibility, and availability at all relevant outlets.
• Execute trade promotions, schemes, and consumer sampling activities in the region.
• Explore new business opportunities in urban and semi-urban pockets of Coimbatore.

Distributor & Channel Management:

• Manage and support distributors in the assigned territory.
• Oversee order booking, delivery coordination, and inventory control.
• Implement trade schemes and resolve distributor/retailer concerns promptly.

Customer Relationship Management:

• Build and maintain strong relationships with key retailers and trade partners.
• Address service issues, complaints, and feedback in a timely manner.
• Develop loyalty and retention initiatives to strengthen long-term trade partnerships.

Market Intelligence & Reporting:

• Monitor competitor products, pricing strategies, and promotions in the local market.
• Collect consumer and retailer insights to shape effective market development strategies.
• Submit daily/weekly/monthly reports on sales performance, coverage, and collections.

Collections & Compliance:

• Ensure timely collection of payments from distributors/retailers.
• Maintain accurate sales, stock, and payment records.
• Adhere to company policies, processes, and reporting standards.

Preferred Candidate Profile:

• Graduate preferred.
• 3 - 6 years of experience in FMCG / Beverages / Packaged Drinking Water sales.
• Prior exposure to Coimbatore general trade market is preferred.