Sales Officer - General Trade

Bisleri; Chennai District; Hybrid; INR 350,000 - 550,000; Full time

Job summary

Bisleri in Chennai is seeking a performance-driven Sales Officer (General Trade) to grow the packaged drinking water business across the city. You will drive primary and secondary sales, build distributor and retailer networks, and boost brand visibility to achieve set targets.

The role requires a hands-on approach to market development, trade promotions, collections, and accurate reporting. Freshers may also apply, with 3–6 years' FMCG sales experience preferred.

Qualifications

• Diploma or graduate-level education preferred.
• 3–6 years of experience in FMCG/beverages/packaged drinking water sales.
• Freshers may also apply.
• Prior exposure to Chennai general trade market preferred.

Responsibilities

• Achieve monthly and quarterly sales targets in the Chennai market.
• Drive sales through distributors, wholesalers, and retailers.
• Expand retail coverage in stores and supermarkets.
• Ensure product visibility and availability at outlets.
• Manage distributor relationships and order coordination.
• Collect payments and maintain accurate sales records.

Skills

Sales

FMCG Sales

Education

Diploma / Graduate

Job description

Position: Sales Officer - General Trade (Chennai)

Location: Chennai

Industry: Beverages / FMCG

Position Overview (Chennai): We are looking for a performance-driven Sales Officer (General Trade) to manage and expand our packaged drinking water business in Chennai. The role involves achieving sales targets, strengthening distributor and retailer networks, enhancing product visibility, and ensuring strong market penetration across the city.

Sales & Market Growth:

• Achieve monthly and quarterly sales targets in the Chennai market.
• Drive both primary and secondary sales through distributors, wholesalers, and retail outlets.
• Expand retail coverage across stores, supermarkets, and convenience outlets.

Market Development & Visibility:

• Ensure effective product placement, brand visibility, and availability at outlets.
• Execute trade promotions, schemes, and consumer sampling activities.
• Explore new business opportunities in urban and semi-urban zones of Chennai.

Distributor & Channel Management:

• Manage and support distributors in the assigned territory.
• Oversee order booking, delivery coordination, and inventory control.
• Implement trade schemes and resolve distributor/retailer concerns.

Customer Relationship Management:

• Build strong relationships with key retailers and trade partners.
• Address service issues, complaints, and feedback promptly.
• Develop loyalty and retention initiatives to strengthen trade partnerships.

Market Intelligence & Reporting:

• Monitor competitor products, pricing strategies, and promotions within Chennai.
• Collect consumer and retailer insights for market development strategies.
• Submit daily/weekly/monthly reports on sales performance, coverage, and collections.

Collections & Compliance:

• Ensure timely collection of payments from distributors/retailers.
• Maintain accurate sales, stock, and payment records.
• Adhere to company policies, processes, and reporting standards.

Preferred candidate profile:

• Minimum: Diploma / Graduate preferred.
• 3 years - 6 years of experience in FMCG / Beverages / Packaged Drinking Water sales. (Freshers may also apply)
• Prior exposure to Chennai general trade market preferred.