Sales Executive - General Trade

Bisleri; Dhubri, Tura; Hybrid; INR 250,000 - 350,000; Full time

Job summary

Bisleri is seeking a results-driven Sales Officer for General Trade to grow the Dhubri and Tura markets in Assam. You will manage distributors, expand retailer networks, and drive both primary and secondary sales to achieve monthly targets.

The role requires 3–6 years FMCG experience, graduate qualification preferred, and a proven ability to build strong trade relationships while ensuring product visibility and timely collections.

Qualifications

• Graduate preferred.
• 3 - 6 years of experience in FMCG / Beverages / Packaged Drinking Water sales.
• Prior exposure to Dhubri/Tura general trade market is preferred.

Responsibilities

• Achieve monthly and quarterly sales targets in the Dhubri, Tura market.
• Drive both primary and secondary sales through distributors, wholesalers, and retail outlets.
• Expand retail coverage across general stores, supermarkets, and convenience outlets.
• Ensure effective product placement, brand visibility, and availability at all relevant outlets.
• Execute trade promotions, schemes, and consumer sampling activities in the region.
• Explore new business opportunities in urban and semi-urban pockets of Dhubri & Tura.
• Manage and support distributors in the assigned territory.
• Oversee order booking, delivery coordination, and inventory control.
• Implement trade schemes and resolve distributor/retailer concerns promptly.
• Build and maintain strong relationships with key retailers and trade partners.
• Address service issues, complaints, and feedback in a timely manner.
• Develop loyalty and retention initiatives to strengthen long-term trade partnerships.
• Monitor competitor products, pricing strategies, and promotions in the local market.
• Collect consumer and retailer insights to shape effective market development strategies.
• Submit daily/weekly/monthly reports on sales performance, coverage, and collections.
• Ensure timely collection of payments from distributors/retailers.
• Maintain accurate sales, stock, and payment records.
• Adhere to company policies, processes, and reporting standards.

Education

Graduate preferred

Job description

Position: Sales Officer - General Trade (Dhubri, Tura)

Location: Dhubri, Assam

Industry: Packaged Drinking Water / Beverages / FMCG

Position Overview (Dhubri):

We are looking for performance-driven Sales Officers (General Trade) to manage and expand our packaged drinking water business in Coimbatore. The role involves achieving sales targets, strengthening distributor and retailer networks, enhancing product visibility, and ensuring strong market penetration across the assigned territory.

Key Responsibilities:

Sales & Market Growth:

• Achieve monthly and quarterly sales targets in the Dhubri, Tura market.


• Drive both primary and secondary sales through distributors, wholesalers, and retail outlets.


• Expand retail coverage across general stores, supermarkets, and convenience outlets.

Market Development & Visibility:

• Ensure effective product placement, brand visibility, and availability at all relevant outlets.


• Execute trade promotions, schemes, and consumer sampling activities in the region.


• Explore new business opportunities in urban and semi-urban pockets of Dhubri & Tura.

Distributor & Channel Management:

• Manage and support distributors in the assigned territory.


• Oversee order booking, delivery coordination, and inventory control.


• Implement trade schemes and resolve distributor/retailer concerns promptly.

Customer Relationship Management:

• Build and maintain strong relationships with key retailers and trade partners.


• Address service issues, complaints, and feedback in a timely manner.


• Develop loyalty and retention initiatives to strengthen long-term trade partnerships.

Market Intelligence & Reporting:

• Monitor competitor products, pricing strategies, and promotions in the local market.


• Collect consumer and retailer insights to shape effective market development strategies.


• Submit daily/weekly/monthly reports on sales performance, coverage, and collections.

Collections & Compliance:

• Ensure timely collection of payments from distributors/retailers.


• Maintain accurate sales, stock, and payment records.


• Adhere to company policies, processes, and reporting standards.

Preferred Candidate Profile:

• Graduate preferred.


• 3 - 6 years of experience in FMCG / Beverages / Packaged Drinking Water sales.


• Prior exposure to Dhubri/Turageneral trade market is preferred.