Sales Officer / Area Sales Manager

SiyAgro; Agra District; On-site; INR 600,000 - 900,000; Full time

Job summary

SiyAgro is seeking an experienced Sales professional to manage the existing dealer and retailer network and to expand SiyAgro's sales, distribution network and market presence across Agra–Farrukhabad territory.

The candidate will strengthen relationships with channel partners, develop new dealers, achieve sales targets, conduct field visits and farmer meetings, and drive overall business growth in the territory.

Qualifications

• 5–10 years of experience in seeds, fertilizers, agrochemicals, or agri-inputs sales.
• Strong network of dealers and retailers in the assigned territory preferred.
• Experience in handling and expanding a sales territory.

Responsibilities

• Manage and strengthen existing dealer and retailer network.
• Expand dealer, distributor and retailer network across the territory.
• Achieve monthly, quarterly and annual sales targets.
• Conduct field visits in Agra, Firozabad, Mainpuri, Etawah and Farrukhabad.
• Develop new business opportunities and appoint channel partners.
• Promote SiyAgro seeds, fertilizers and other products.
• Conduct farmer meetings, crop meetings and product demonstrations.
• Monitor competitor activities and market intelligence.
• Travel extensively within the territory as required.

Skills

Dealer network management

Territory sales expansion

Communication and negotiation

Relationship management

Job description

Location / Territory

Agra to Farrukhabad

(Agra, Firozabad, Mainpuri, Etawah & Farrukhabad)

Experience

5–10 years in Agriculture / Seeds / Fertilizers / Agrochemicals / Agri-Inputs Sales

Job Role

SiyAgro is looking for an experienced and result-oriented Sales professional to manage the existing dealer and retailer network while expanding SiyAgro's sales, distribution network and market presence across the assigned territory.

The candidate will be responsible for strengthening relationships with existing channel partners, developing new dealers and retailers, achieving sales targets, conducting extensive field activities, and driving overall business growth in the territory.

Key Responsibilities

• Manage and strengthen the existing dealer and retailer network.
• Expand the dealer, distributor and retailer network across the assigned territory.
• Achieve monthly, quarterly and annual sales targets.
• Conduct regular market and field visits across Agra, Firozabad, Mainpuri, Etawah and Farrukhabad.
• Develop new business opportunities and appoint new channel partners.
• Promote SiyAgro's seeds, fertilizers and other agricultural products.
• Conduct farmer meetings, field demonstrations and product promotional activities.
• Maintain strong relationships with dealers, retailers, distributors and farmers.
• Monitor competitor products, pricing, schemes and market activities.
• Ensure product availability, visibility and movement across the territory.
• Follow up on payments and outstanding collections.
• Provide regular sales reports and market feedback to management.
• Identify new markets and opportunities for expanding SiyAgro's presence.

Field Activities

• Extensive daily field visits across the assigned territory.
• Regular visits to dealers, retailers, distributors, villages and agricultural markets.
• Conduct farmer meetings, crop meetings and product demonstrations.
• Support dealers and retailers in generating product demand.
• Organize field trials and promotional activities for SiyAgro products.
• Build direct relationships with farmers and understand local crop requirements.
• Collect market feedback and identify opportunities for new dealer appointments.
• Monitor competitor activities and report market intelligence.
• Travel extensively within the assigned territory as required.

Candidate Profile

• 5–10 years of relevant experience in seeds, fertilizers, agrochemicals, agri-inputs or agricultural sales.
• Strong existing network of dealers and retailers in the assigned territory will be preferred.
• Experience in handling and expanding a sales territory.
• Strong communication, negotiation and relationship-management skills.
• Good understanding of the local agricultural market and farming community.
• Comfortable with extensive field travel and farmer interaction.
• Target-oriented with the ability to independently manage territory sales and business development.

Industry

Agriculture / Seeds / Fertilizers / Agri-Inputs

Department

Sales & Business Development

Territory

Agra – Firozabad – Mainpuri – Etawah – Farrukhabad