Sales Officer

Khushi Agro Private Limited; Mumbai; On-site; INR 420,000 - 660,000; Full time

Benefits offered by this job

Travel allowance

Mobile reimbursement

PF/ESIC insurance

Other company benefits

Job summary

Khushi Agro Private Limited is seeking a dynamic Sales Officer to drive sales and distribution in the Pune/Mumbai region. The role involves achieving sales targets, developing distributor and retailer relationships, increasing market coverage, ensuring product availability, and executing trade promotions to drive business growth.

The candidate should possess strong communication and negotiation skills, be proficient in MS Excel and sales reporting, and hold a valid two-wheeler license with

Qualifications

• Graduate-level education; MBA preferred but not mandatory.
• 2–5 years of FMCG sales experience.
• GT or MT experience preferred.
• Excellent communication and negotiation skills.
• Strong knowledge of Pune/Mumbai market.
• Proficiency in MS Excel and sales reporting.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Generate primary and secondary sales through distributors.
• Appoint and manage distributors in the territory.
• Visit retail outlets and ensure market coverage.
• Increase numeric and weighted distribution.
• Develop new retail outlets and strengthen existing customers.
• Ensure product availability, visibility, merchandising, and planogram compliance.
• Execute trade schemes, promotions, and new product launches.
• Monitor distributor inventory, stock levels and ageing stock.
• Track competitor activities, pricing, promotions, and market trends.
• Ensure timely collection of payments and maintain outstanding within norms.
• Prepare daily, weekly, and monthly sales reports.
• Coordinate with marketing, supply chain, and finance teams.
• Build long-term relationships with distributors, retailers, and key customers.

Skills

Communication skills

Negotiation

Sales reporting

Travel willingness

Two-wheeler driving licence

Education

MBA (preferred)

Tools

MS Excel

Job description

We are looking for a dynamic and target-driven Sales Officer to manage sales and distribution in the assigned territory. The role involves achieving sales targets, developing distributor and retailer relationships, increasing market coverage, ensuring product availability, and executing trade promotions to drive business growth.

Job Title

Sales Officer – FMCG

Location

Pune / Mumbai, Maharashtra

Department

Sales

Reporting To

Area Sales Manager (ASM)

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets.
• Generate primary and secondary sales through distributors.
• Appoint and manage distributors in the assigned territory.
• Visit retail outlets as per the beat plan and ensure effective market coverage.
• Increase numeric and weighted distribution.
• Develop new retail outlets and strengthen the existing customer base.
• Ensure product availability, visibility, merchandising, and planogram compliance.
• Execute trade schemes, promotional activities, and new product launches.
• Monitor distributor inventory, stock levels, and ageing stock.
• Track competitor activities, pricing, promotions, and market trends.
• Ensure timely collection of payments and maintain outstanding within company norms.
• Prepare daily, weekly, and monthly sales reports.
• Coordinate with marketing, supply chain, and finance teams for smooth operations.
• Build long-term relationships with distributors, retailers, and key customers.

Key Performance Indicators (KPIs)

• Sales target achievement
• Primary and secondary sales growth
• New outlet additions
• Outlet coverage
• Product availability
• Numeric distribution
• Merchandising compliance
• Collection efficiency
• Distributor performance
• Market share growth

Qualifications

• Graduate in any discipline (MBA preferred but not mandatory).
• 2–5 years of FMCG sales experience.
• Experience in General Trade (GT) or Modern Trade (MT) preferred.
• Good communication and negotiation skills.
• Strong knowledge of the local Pune/Mumbai market.
• Proficiency in MS Excel and sales reporting.
• Valid two-wheeler driving licence and willingness to travel extensively.

Preferred Skills

• Distributor management
• Retail sales
• Territory management
• Merchandising
• Business development
• Sales forecasting
• Relationship management
• Market intelligence
• Problem-solving
• Communication and negotiation skills

Compensation

• Salary: As per industry standards (based on experience)
• Incentives: Monthly/Quarterly performance incentives
• Benefits: Travel allowance, mobile reimbursement, PF, ESIC/Insurance, and other company benefits as applicable.