Sales Officer

Smart4talent; New Delhi; On-site; INR 300,000 - 500,000; Full time

Job summary

Smart4talent is recruiting a Sales Representative to expand the spice range’s footprint in Delhi and nearby areas, building strong ties with retailers and distributors while following the planned route and ensuring visible, well-merchandised products.

Ideal candidates have 1–3 years in FMCG sales, basic numeric skills for margins and discounts, and own a two-wheeler with a valid license to travel across the beat. A HS diploma or a bachelor’s degree is acceptable.

Qualifications

• 1–3 years in FMCG sales.
• Experience in spices, masalas, or food staples is preferred.
• Must own a two-wheeler with a valid license and be willing to travel extensively.

Responsibilities

• Sales Execution: Achieve daily and monthly secondary sales targets by visiting retail outlets per PJP.
• Distribution Expansion: Onboard new outlets to increase numeric distribution.
• Merchandising: Ensure eye-level placement and POS materials.
• Stock Management: Monitor distributor stock levels and manage inventory using FIFO.
• Reporting: Log daily calls, orders, and competitor activities using SFA apps.

Skills

Negotiation

Relationship building

Numerical ability

Education

High School Diploma

Bachelor's degree

Job description

Job Summary

The Sales Representative will be responsible for driving volume growth, expanding retail distribution, and ensuring the visibility of our spice products across assigned territories. This role focuses on building strong relationships with retailers and distributors to ensure our brand remains the market leader in the category.

Key Responsibilities

• Sales Execution: Achieve daily and monthly secondary sales targets by visiting retail outlets (Kirana, supermarkets, and wholesalers) according to a fixed Permanent Journey Plan (PJP).
• Distribution Expansion: Identify and onboard new outlets to increase the \"Numeric Distribution\" of the spice portfolio.
• Merchandising: Ensure \"Eye-Level\" placement of products on shelves and execute the placement of Point-of-Sale (POS) materials like danglers and dispensers.
• Stock Management: Monitor distributor stock levels and ensure a fresh supply of products using FIFO (First-In, First-Out) principles to prevent expiries.
• Reporting: Use Sales Force Automation (SFA) apps to log daily calls, orders, and competitor activities (pricing, schemes, etc.).

Candidate Profile

• Experience: 1-3 years in FMCG sales. Previous experience in spices, masalas, or food staples is highly preferred.
• Skills: Strong negotiation, relationship building, and basic numerical ability for calculating margins and discounts.
• Requirements: Must own a two-wheeler with a valid license and be willing to travel extensively within the assigned beat.
• Education: High School Diploma or Bachelor's degree in any field.