Sales Representative FMCG

Smart4talent; Gurugram District; On-site; INR 300,000 - 420,000; Full time

Job summary

Smart4talent seeks a Sales Representative to drive volume growth for our spice range across assigned territories in India. You will visit kirana stores, supermarkets, and distributors to achieve daily and monthly targets while expanding distribution and ensuring strong retailer relationships.

You will manage stock with FIFO, execute eye-level merchandising and POS placement, and log calls and orders using SFA apps. A two-wheeler and willingness to travel are required.

Qualifications

• 1-3 years in FMCG sales is required; spices/masalas experience preferred.
• Strong negotiation, relationship-building and basic numerical ability.
• Must own a two-wheeler with a valid license and be willing to travel.
• Education: High School Diploma or Bachelor's degree acceptable.

Responsibilities

• Sales Execution: hit daily and monthly secondary sales targets by visiting outlets.
• Distribution Expansion: onboard new outlets to increase numeric distribution.
• Merchandising: ensure eye-level product placement and POS materials.
• Stock Management: monitor distributor stock and use FIFO to avoid expiries.
• Reporting: log calls and orders using SFA apps and monitor competitor activity.

Skills

Negotiation

Relationship building

Numerical ability

Education

High School Diploma

Bachelor's degree

Job description

Role Objective

The Sales Representative will be responsible for driving volume growth, expanding retail distribution, and ensuring the visibility of our spice products across assigned territories. This role focuses on building strong relationships with retailers and distributors to ensure our brand remains the market leader in the category.

Key Responsibilities

• Sales Execution: Achieve daily and monthly secondary sales targets by visiting retail outlets (Kirana, supermarkets, and wholesalers) according to a fixed Permanent Journey Plan (PJP).
• Distribution Expansion: Identify and onboard new outlets to increase the "Numeric Distribution" of the spice portfolio.
• Merchandising: Ensure "Eye-Level" placement of products on shelves and execute the placement of Point-of-Sale (POS) materials like danglers and dispensers.
• Stock Management: Monitor distributor stock levels and ensure a fresh supply of products using FIFO (First-In, First-Out) principles to prevent expiries.
• Reporting: Use Sales Force Automation (SFA) apps to log daily calls, orders, and competitor activities (pricing, schemes, etc.).

Candidate Profile

• Experience: 1-3 years in FMCG sales. Previous experience in spices, masalas, or food staples is highly preferred.
• Skills: Strong negotiation, relationship building, and basic numerical ability for calculating margins and discounts.
• Requirements: Must own a two-wheeler with a valid license and be willing to travel extensively within the assigned beat.
• Education: High School Diploma or Bachelor's degree in any field.