Sales Officer

Pran Beverages India; Bhavanipuram; On-site; INR 250,000 - 400,000; Full time

Job summary

PRAN Beverages India Pvt. Ltd. is seeking a Sales Officer to drive primary and secondary sales, expand the distributor and retailer network, and build strong dealer relationships across the designated south India territory.

The role requires managing distributors, dealers, and retailers, achieving sales targets, and coordinating with internal teams to ensure stock availability and market execution. Extensive field travel is expected.

Qualifications

• Graduate or undergraduate degree.
• Experience in FMCG/food & beverage/consumer products sales preferred.

Responsibilities

• Achieve monthly and annual primary and secondary sales targets.
• Manage and develop distributors, dealers, retailers and other channel partners.
• Ensure effective product distribution and availability across the territory.
• Conduct regular market visits to retailers and distributors.
• Generate orders and ensure timely product movement through the distribution network.
• Expand retailer and distributor network in the territory.
• Monitor stock availability and minimize stock-outs.
• Oversee product visibility and merchandising at retail outlets.
• Coordinate with distributors and internal teams for order processing and market execution.
• Identify new business opportunities and potential markets for expansion.

Skills

Sales skills

Negotiation

Communication

Distributor management

Field sales

Education

Graduate / Undergraduate

Tools

MS Excel

Job description

Job Description Sales Officer

Company: PRAN Beverages India Pvt. Ltd.
Department: Sales & Distribution
Position: Sales Officer
Location: Multiple Locations / South India
Reporting To: Area Sales Manager / Sales Manager
Employment Type: Full-Time | Field Sales

About PRAN Beverages India Pvt. Ltd.

PRAN Beverages India Pvt. Ltd. is part of the PRAN Group, a leading FMCG organization engaged in food and beverage products. The company is expanding its presence across India through a strong distribution and sales network.

Job Summary

We are looking for a Sales Officer responsible for driving primary and secondary sales, expanding distribution, developing dealer and retailer relationships, and achieving assigned sales targets within the designated territory.

Key Responsibilities

• Achieve monthly and annual primary and secondary sales targets.
• Manage and develop distributors, dealers, retailers and other channel partners.
• Ensure effective product distribution and availability across the assigned territory.
• Conduct regular market visits to retailers and distributors.
• Generate orders and ensure timely product movement through the distribution network.
• Expand the retailer and distributor network in the assigned territory.
• Ensure adequate stock availability and minimize stock-outs.
• Monitor product visibility, merchandising and placement at retail outlets.
• Execute company schemes, promotions and trade marketing activities.
• Monitor competitor activities, pricing, schemes and market trends.
• Prepare daily sales reports, market visit reports and other required MIS.
• Manage route plans and ensure productive market coverage.
• Build strong relationships with distributors, retailers and key market influencers.
• Coordinate with distributors and internal teams for order processing, stock availability and market execution.
• Identify new business opportunities and potential markets for expansion.
• Ensure compliance with company sales policies and processes.

Required Skills

• Strong sales and negotiation skills.
• Good communication and interpersonal skills.
• Ability to manage distributors and retailers.
• Target-oriented and result-driven approach.
• Good knowledge of local market and FMCG distribution.
• Strong market intelligence and competitor tracking skills.
• Basic knowledge of MS Excel and sales reporting.
• Willingness to work extensively in the field.

Qualification & Experience

Qualification: Graduate / Undergraduate
Experience: 1–3 years, preferably in FMCG / Food & Beverage / Consumer Products Sales.

Key Requirement: Candidates with experience in distributor handling, secondary sales and general trade will be preferred.

Key Performance Indicators (KPIs)

• Primary & secondary sales achievement
• Distributor performance
• Outlet coverage and productivity
• New retailer addition
• Distribution expansion
• Productive calls / market coverage
• Stock availability
• Sales growth and target achievement

Work Model: Field / On-site
Travel: Extensive travel within the assigned territory is required.