Sales Officer

Patanjali Foods Limited; Bathinda; On-site; INR 400,000 - 600,000; Full time

Job summary

Patanjali Foods Limited is seeking an active FMCG sales professional to manage a defined territory in India. You will drive both primary and secondary sales of wellness and FMCG products while expanding market coverage with distributors and retailers.

The role focuses on achieving monthly and quarterly targets, executing sales strategies, and ensuring product availability and visibility across general trade and retail channels through regular market visits and strong relationship management.

Qualifications

• 1 to 4 years of experience in FMCG, Wellness, Ayurvedic, Nutraceutical or Healthcare product sales.
• Experience in handling General Trade (GT), distributor networks, wholesalers and retail outlets.
• Good communication, negotiation and relationship management skills.

Responsibilities

• Achieve monthly and quarterly sales targets for the assigned territory.
• Drive primary and secondary sales of wellness and FMCG products.
• Develop new business opportunities and expand market coverage.
• Ensure effective execution of sales strategies and promotional activities.
• Appoint new distributors and retailers to strengthen the distribution network.
• Expand product reach across general trade, chemist outlets, wellness stores and other relevant retail channels.
• Ensure optimum product availability and visibility at retail outlets.
• Conduct regular market visits and maintain productive relationships with distributors and retailers.
• Ensure proper merchandising, product placement, branding and visibility at retail counters.

Skills

Communication

Negotiation

Relationship management

Job description

Role & responsibilities

• Achieve monthly and quarterly sales targets for the assigned territory.
• Drive primary and secondary sales of wellness and FMCG products.
• Develop new business opportunities and expand market coverage.
• Ensure effective execution of sales strategies and promotional activities.
• Appoint new distributors and retailers to strengthen the distribution network.
• Expand product reach across general trade, chemist outlets, wellness stores and other relevant retail channels.
• Ensure optimum product availability and visibility at retail outlets.
• Conduct regular market visits and maintain productive relationships with distributors and retailers.
• Ensure proper merchandising, product placement, branding and visibility at retail counters.

Preferred candidate profile

• Candidates with 1 to 4 years of experience in FMCG, Wellness, Ayurvedic, Nutraceutical or Healthcare product sales.
• Experience in handling General Trade (GT), distributor networks, wholesalers and retail outlets.
• Good communication, negotiation and relationship management skills.