Sales Officer

Darwinbox Digital Solutions Pvt. Ltd.; Ahmedabad District; On-site; INR 300,000 - 420,000; Full time

Job summary

Duroflex is seeking a Sales Executive to drive dealer orders and strengthen retail presence across the assigned market. You will work closely with the Territory Manager to achieve sales targets and ensure strong market execution.

The role requires 3–5 years of B2C field sales experience, strong relationship-building with dealers and distributors, and a Graduate degree. Regular field visits and outlet coverage are key parts of the job.

Qualifications

• 3–5 years of B2C field sales experience in consumer durables, furniture, mattresses, home furnishings or sleep solutions.
• Hands-on dealer/distributor handling, secondary sales, channel development, retail execution, and collections.
• Graduate in any discipline; business-related qualifications preferred.

Responsibilities

• Achieve assigned sales and secondary sales targets through regular market visits and dealer engagement.
• Build and maintain strong relationships with dealers, retailers, and distributor sales teams.
• Conduct daily market visits to generate orders, improve outlet coverage, and drive business growth.
• Ensure product availability, merchandising, display standards, and brand visibility at retail outlets.
• Promote key product categories, including Spine-X, Back Magic, Perfect Rest, Sleepyhead, and new launches.
• Support Territory Manager in appointing new dealers and expanding market coverage.
• Implement company schemes, trade promotions, and sales initiatives across assigned outlets.
• Monitor competitor activities, pricing, and market trends and share updates with the reporting manager.
• Support collections, outstanding follow-ups, and distributor stock monitoring.
• Maintain daily visit reports, dealer information, and sales updates in DMS/CRM and other company systems.

Skills

Field sales

Dealer handling

Secondary sales

Channel development

Retail execution

Negotiation

Relationship management

Sales planning

Market development

Analytical thinking

Education

Graduate degree

Tools

CRM

DMS

Job description

Duroflex is a leading sleep solutions company withover five decades of experience and a presence across 3,000 retail locations inIndia and international markets. The company offers a premium range ofmattresses, pillows, and bed linen through its extensive dealer and distributornetwork, exclusive retail outlets, and online channels.

Role Objective

To drive sales, generate dealer orders, andstrengthen retail presence across the assigned market through regular fieldvisits, dealer servicing, outlet coverage, and effective execution ofDuroflex's sales and brand initiatives.

The Sales Executive / Sales Officer will workclosely with the Territory Manager to achieve sales targets and ensure strongmarket execution.

Key Responsibilities

• Achieve assigned sales and secondary sales targets through regularmarket visits and effective dealer engagement.
• Build and maintain strong relationships with dealers, retailers,and distributor sales teams.
• Conduct daily market visits to generate orders, improve outletcoverage, and drive business growth.
• Ensure product availability, merchandising, display standards, andbrand visibility at retail outlets.
• Promote key product categories, including Spine-X, Back Magic,Perfect Rest, Sleepyhead, and new product launches.
• Support the Territory Manager in appointing new dealers andexpanding market coverage.
• Implement company schemes, trade promotions, and sales initiativesacross assigned outlets.
• Monitor competitor activities, pricing, and market trends and sharerelevant updates with the reporting manager.
• Support collections, outstanding follow-ups, and distributor stockmonitoring.
• Maintain daily visit reports, dealer information, and sales updatesin DMS/CRM and other company systems.

Candidate Profile – Who Can Apply?

Experience

3 - 5 years of relevant B2C field sales experience,preferably in consumer durables, furniture, mattresses, home furnishings, orthe sleep solutions industry.

Hands-on experience in dealer/distributor handling, secondary sales, channel development, retailexecution, and collections.

Education

Graduate in any discipline; business-relatedqualifications preferred.

Core Competencies

Strong negotiation, relationship management, salesplanning, market development, analytical thinking, and channel coordinationskills.

Mobility

Willingness to undertake regular field visits andmanage sales and channel operations across the assigned territory.