Area Sales Manager - Hyderabad

Darwinbox Digital Solutions Pvt. Ltd.; Hyderabad; On-site; INR 450,000 - 850,000; Full time

Job summary

Duroflex is expanding its field sales team to strengthen dealer and distributor partnerships across assigned territories. The role focuses on driving primary and secondary sales, expanding market coverage, and executing brand initiatives through strategic field engagement.

You will manage dealer networks, monitor pricing and promotions, and ensure product availability and visibility at outlets.

Qualifications

• 6–9 years of B2C field sales experience.
• Hands-on experience across the complete sales cycle, including territory management, channel development, dealer/distributor management, secondary sales, and collections.
• Bachelor’s or Master’s degree in Business Administration or a related discipline.

Responsibilities

• Achieve monthly primary and secondary sales targets for the assigned territory.
• Develop and maintain relationships with dealers, distributors, retailers, and stores.
• Drive dealer orders and generate market demand through regular market visits and channel engagement.

Skills

Negotiation

Relationship management

Market development

Sales planning

Team coordination

Education

Bachelor's/Master's in Business Administration

Tools

CRM system

Job description

Duroflex is a leading sleepsolutions company with over five decades of experience and a presence across3,000 retail locations in India and international markets. The company offers apremium range of mattresses, pillows, and bed linen through its extensivedealer and distributor network, exclusive retail outlets, and online channels.

With a strong foundation inmanufacturing, distribution, and retail, Duroflex continues to expand itsmarket presence and strengthen its position in the sleep solutions industrythrough customer-centric innovation, robust channel partnerships, andoperational excellence.

Role Objective

To drive primary and secondarysales, dealer/distributor business, retail sales, and market development acrossthe assigned territory. The role involves strengthening channel partnerships,expanding market coverage, driving sales performance, and ensuring effectiveexecution of Duroflex's sales strategies and brand initiatives.

Key Responsibilities

• 1. Achieve monthly primary sales andsecondary sales targets for the assigned territory, ensuring consistentbusiness growth.
• 2. Develop and maintain strongbusiness relationships with dealers, distributors, retailers, and EBO/FOCOstores.
• 3. Drive regular dealer ordersand generate market demand through systematic market visits and effectivechannel engagement.
• 4. Ensure product availability,visibility, merchandising, and display standards as per Duroflex guidelines.
• 5. Drive sales of key productcategories and new launches.
• 6. Identify, appoint, and developnew dealers and retail partners to expand market coverage and business reach.
• 7. Monitor competitor activities,pricing, schemes, product launches, and market trends to identify businessopportunities.
• 8. Ensure effectiveimplementation of company schemes, promotions, and trade offers across theassigned territory.
• 9. Monitor distributor stock,billing, collections, and outstanding payments to ensure healthy channeloperations.
• 10. Track secondary sales anddealer-wise performance, identifying gaps and implementing corrective actionsto achieve business targets.
• 11. Conduct regular marketvisits, maintain outlet coverage, and submit daily visit plans and marketreports.
• 12. Ensure adherence to EBO/FOCOstore standards, branding, and execution guidelines, wherever applicable.
• 13. Coordinate with internalteams for order processing, stock availability, deliveries, claims, andresolution of dealer and customer issues.
• 14. Achieve defined productivity,outlet coverage, order conversion, and collection targets.
• 15. Maintain accurate dealer,distributor, and market information in DMS/CRM and other company systems.

Candidate Profile – Who Can Apply?

• Experience: 6–9 years of relevant B2C fieldsales experience, preferably in consumer durables, retail, FMCG, furniture, orthe sleep solutions industry.
• Sales Expertise: Hands-on experience across thecomplete sales cycle, including territory management, channel development,dealer/distributor management, secondary sales, and collections.
• Education: Bachelor's or Master's degree inBusiness Administration or a relevant business-related discipline.
• Core Competencies: Strong negotiation,relationship management, market development, sales planning, and teamcoordination skills.
• Mobility: Willingness to undertake regular fieldvisits and manage business operations across the assigned territory.