Area Sales Manager - Bangalore

Darwinbox Digital Solutions Pvt. Ltd.; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Duroflex is seeking a performance-driven Field Sales Manager to drive primary and secondary sales across the assigned territory in India. You will strengthen channel partnerships with dealers, distributors, and retailers while implementing brand initiatives and sales strategies.

Responsibilities include meeting monthly targets, expanding market coverage, ensuring product visibility, and managing stock and collections.

Qualifications

• 6–9 years of relevant B2C field sales experience.
• Experience in consumer durables, retail, FMCG, furniture, or sleep solutions.
• Bachelor's or Master's degree in Business Administration or related discipline.

Responsibilities

• Achieve monthly and secondary sales targets for the assigned territory.
• Develop and maintain strong relationships with dealers, distributors, retailers and EBO/FOCO stores.
• Drive dealer orders and generate market demand through regular field visits and channel engagement.
• Ensure product availability, visibility, merchandising, and display standards per guidelines.
• Monitor distributor stock, billing, collections, and outstanding payments to ensure healthy channel operations.

Skills

Field sales

Negotiation

Relationship management

Territory management

Channel development

Sales planning

Team coordination

Education

Bachelor's or Master's in Business Administration

Tools

CRM

Job description

Duroflex is a leading sleep solutions company with overfive decades of experience and a presence across 3,000 retail locations inIndia and international markets. The company offers a premium range ofmattresses, pillows, and bed linen through its extensive dealer and distributornetwork, exclusive retail outlets, and online channels.

With a strong foundation in manufacturing,distribution, and retail, Duroflex continues to expand its market presence andstrengthen its position in the sleep solutions industry throughcustomer-centric innovation, robust channel partnerships, and operationalexcellence.

Role Objective

To drive primary and secondary sales,dealer/distributor business, retail sales, and market development across theassigned territory. The role involves strengthening channel partnerships,expanding market coverage, driving sales performance, and ensuring effectiveexecution of Duroflex's sales strategies and brand initiatives.

Key Responsibilities

1. Achieve monthly sales and secondary sales targetsfor the assigned territory, ensuring consistent business growth.

2. Develop and maintain strong business relationshipswith dealers, distributors, retailers, and EBO/FOCO stores.

3. Drive regular dealer orders and generate marketdemand through systematic market visits and effective channel engagement.

4. Ensure product availability, visibility,merchandising, and display standards as per Duroflex guidelines.

5. Drive sales of key product categories and newlaunches, including Spine-X, Back Magic, Perfect Rest, Sleepyhead, and otherstrategic offerings.

6. Identify, appoint, and develop new dealers andretail partners to expand market coverage and business reach.

7. Monitor competitor activities, pricing, schemes,product launches, and market trends to identify business opportunities.

8. Ensure effective implementation of company schemes,promotions, and trade offers across the assigned territory.

9. Monitor distributor stock, billing, collections, andoutstanding payments to ensure healthy channel operations.

10. Track secondary sales and dealer-wise performance,identifying gaps and implementing corrective actions to achieve businesstargets.

11. Conduct regular market visits, maintain outletcoverage, and submit daily visit plans and market reports.

12. Ensure adherence to EBO/FOCO store standards,branding, and execution guidelines, wherever applicable.

13. Coordinate with internal teams for orderprocessing, stock availability, deliveries, claims, and resolution of dealerand customer issues.

14. Achieve defined productivity, outlet coverage,order conversion, and collection targets.

15. Maintain accurate dealer, distributor, and marketinformation in DMS/CRM and other company systems.

Candidate Profile – Who Can Apply?

• Experience: 6–9 years of relevant B2C fieldsales experience, preferably in consumer durables, retail, FMCG, furniture, orthe sleep solutions industry.
• Sales Expertise: Hands-on experience across thecomplete sales cycle, including territory management, channel development,dealer/distributor management, secondary sales, and collections.
• Education: Bachelor's or Master's degree inBusiness Administration or a relevant business-related discipline.
• Core Competencies: Strong negotiation,relationship management, market development, sales planning, and teamcoordination skills.
• Mobility: Willingness to undertake regular fieldvisits and manage business operations across the assigned territory.