Sales Marketing Manager

smartContract CLM; Sonipat; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

High-impact role with visibility across the organization

Culture that encourages innovation and results

Job summary

A leading SaaS company is seeking a Senior Marketing Leader to drive branding, content strategy, and lead generation. This role involves oversight of marketing execution and collaboration with executives to enhance market presence in the legal tech industry. Candidates should have over 7 years of experience in marketing, with proven success in high-growth SaaS environments.

Qualifications

• 7+ years of experience in content, communications and/or marketing.
• Exceptional storytelling with strong writing and presentation skills.
• Demonstrated success across global organizations.
• Proven ability to influence senior executives.
• Deep understanding of social media trends.

Responsibilities

• Own and execute the content strategy across various platforms.
• Lead the company's brand identity and messaging.
• Manage the CRM system and oversee advertising strategy.
• Coordinate industry events and executive communications.
• Define and report KPIs for brand awareness and engagement.

Skills

Content strategy

Brand positioning

Storytelling

CRM systems

Data-driven mindset

Tools

ActiveCampaign

Lemlist

Job description

Overview

We are looking for a senior marketing leader to own and drive our marketing strategy at smartContract CLM, a fast-growing SaaS company transforming contract lifecycle management for enterprise clients. You’ll oversee brand positioning, content, social media, events, CRM, and lead generation—with a capable in-house team and external partners to support execution. This is a hands-on, strategic role where you will shape the company’s market presence and accelerate growth in the legal tech space.

Responsibilities

• Content and Marketing Strategy: Own and execute the company’s content strategy across LinkedIn, website, and relevant industry channels, supported by a creative and marketing technology team.
• Develop and oversee the content calendar, ensuring consistency in tone, messaging, and visual identity across all touchpoints.
• Lead storytelling initiatives that translate complex AI + legal tech capabilities into compelling narratives for our target audiences.
• Guide and review content produced by the team to maintain brand standards and quality.
• Brand Strategy & Corporate Communications: Own and evolve the company’s brand identity, positioning, and messaging across all touchpoints.
• Lead corporate communications, public relations, and analyst relations (including Gartner, G2, and other industry platforms).
• Develop storytelling initiatives that highlight our innovation, differentiators, and client success stories.
• CRM, Outbound, and Paid Advertising: Own the company’s CRM system.
• Oversee paid advertising strategy and budget, executed by your marketing technology team member.
• Design and manage outbound lead generation campaigns using Lemlist or similar platforms, ensuring personalization and deliverability at scale.
• Visual Identity & Design Leadership: Own the company’s visual identity system, including logo, color palette, typography, and overall design language.
• Lead and develop the in-house content and design resources to create cohesive and compelling assets across digital, web, product marketing, corporate materials, and events.
• Maintain and evolve brand guidelines and standards across the organization.
• Events: Identify and evaluate new industry events and speaking opportunities that align with brand and sales goals.
• Coordinate with event organizers, lead pre-event preparation, oversee on-site execution, and ensure post-event follow-up to maximize ROI.
• Executive Communications: Partner closely with Founder and other senior executives to ensure executive visibility, including messaging, thought leadership, keynote development, and speaking opportunities.
• Lead external communication planning for major company initiatives, product announcements, and organizational changes.
• Measurement & Optimization: Define and report on KPIs across awareness, engagement, pipeline contribution, and brand equity, using data to continuously refine strategies.

Qualifications

• Required:
• 7+ years of experience in content, communications and/or marketing, at least 4+ years in high-growth B2B software/SaaS companies.
• Exceptional storytelling with excellent writing, messaging, and presentation skills.
• Demonstrated success leading brand identity and visual systems across global, multi-channel organizations.
• Proven ability to influence and partner with senior executives and cross-functional teams.
• Data-driven mindset with fluency in brand and campaign performance metrics.
• Proficiency in marketing technology tools such as ActiveCampaign, Lemlist, and common paid ads platforms.
• Deep understanding of social media trends, tone, and engagement strategies, with proven expertise in leveraging the LinkedIn algorithm for B2B growth.
• Preferred:
• Industry knowledge: preferably with experience in the legal space.

What’s on offer?

• An opportunity to lead the marketing function at a fast-growing B2B SaaS company in the legal tech space.
• A high-impact role with visibility across the organization and direct collaboration with the leadership team.
• The chance to shape brand strategy, thought leadership, and demand generation in an evolving, high-growth market.
• A culture that encourages aggressive experimentation, innovation, ownership, and results.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Legal Services

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.