Marketing Manager | Legal Product

9th Direction; Chennai District; On-site; INR 900,000 - 1,700,000; Full time

Job summary

9th Direction is seeking a dynamic Legal Product Marketing Manager to lead our marketing for the legal product, targeting advocates and law firms. You will develop strategies and collaborate with the engineering team to translate client feedback into product improvements.

You will build relationships within the legal community, organize industry events and webinars, and create marketing collateral tailored to lawyers.

Qualifications

• Bachelor's degree in Marketing, Business, Law, or related field.
• 3-5 years of product marketing experience, preferably in legal tech or B2B software.
• Strong understanding of the legal industry and needs of advocates and law firms.
• Excellent communication and interpersonal skills to engage with legal professionals.
• Ability to work cross-functionally with engineering and product teams.
• Proven track record of developing and executing marketing campaigns.
• Willingness to travel for client meetings and industry events as needed.

Responsibilities

• Develop and implement marketing strategies for the legal product targeting advocates and law firms.
• Build and maintain relationships with legal professionals and stakeholders.
• Monitor market trends, competitor activities, and client feedback to refine marketing approaches.
• Collaborate with engineering to communicate client requirements and feedback.
• Organize and participate in legal industry events, webinars, conferences to increase product visibility.
• Create marketing collateral, case studies, and content for the legal audience.

Skills

Marketing strategy

Stakeholder management

Communication

Cross-functional collaboration

Event organization

Content creation

Education

Bachelor's degree in Marketing, Business, Law, or related field

Job description

We are seeking a dynamic Legal Product Marketing Manager to lead our marketing efforts for our legal product, targeting advocates and law firms. You will develop and execute marketing strategies, build relationships within the legal community, and collaborate closely with our engineering team to drive product enhancements based on client feedback.

Responsibilities

• Develop and implement comprehensive marketing strategies to promote our legal product to advocates and law firms.
• Build and maintain strong relationships with legal professionals and key stakeholders in the legal community.
• Monitor and analyze market trends, competitor activities, and client feedback to refine marketing approaches.
• Work closely with the engineering team to communicate client requirements and feedback for feature additions and issue resolution.
• Organize and participate in legal industry events, webinars, and conferences to increase product visibility.
• Create marketing collateral, case studies, and content tailored to the legal audience.

Requirements

• Bachelor's degree in Marketing, Business, Law, or a related field.
• 3-5 years of experience in product marketing, preferably in legal tech or B2B software.
• Strong understanding of the legal industry and the needs of advocates and law firms.
• Excellent communication and interpersonal skills to engage with legal professionals.
• Ability to work cross-functionally with engineering and product teams.
• Proven track record of developing and executing successful marketing campaigns.
• Willingness to travel for client meetings and industry events as needed.