Product Marketing Manager

Soch Street; Bengaluru; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Soch Street is seeking a Product Marketing Leader to own AI product messaging and US-focused go-to-market content. You will craft narratives, blogs, decks, case studies and sales assets while collaborating with Product and Sales to translate customer needs into compelling business outcomes.

You will build thought leadership in AI and LegalTech, manage US-focused campaigns, and drive events that convert participation into opportunities within a high-velocity startup environment.

Qualifications

• 5+ years of experience in Product Marketing, B2B SaaS marketing, Content Marketing or a similar role.
• Experience marketing to the US market is strongly preferred.
• Experience in B2B SaaS / AI / LegalTech / enterprise technology.
• Excellent written communication and storytelling skills.
• Ability to simplify complex technology into compelling business narratives.
• Experience working closely with Sales, Product and Founders.
• Strong event and community-building experience.
• Comfortable operating in a high-velocity, early-stage startup environment.
• Ownership - able to take an idea from strategy to execution.

Responsibilities

• Own positioning and messaging for The company's AI products.
• Translate complex AI capabilities into clear, outcome-driven messaging for legal buyers.
• Develop product narratives, sales collateral, case studies, website content and GTM materials.
• Work closely with Product and Sales to understand customer needs and market feedback.
• Build content and campaigns focused on the US legal market.
• Create thought leadership around AI, legal operations and the future of law-firm workflows.
• Develop blogs, LinkedIn content, customer stories, newsletters and sales enablement content.
• Build content that supports both brand awareness and pipeline generation.
• Own the events calendar across relevant US legal and technology conferences.
• Plan and execute high-value events, conferences and industry engagements.
• Work with the founders to build visibility and thought leadership within the legal-tech ecosystem.
• Convert event participation into meaningful marketing and sales opportunities.
• Create pitch decks, one-pagers, battlecards, product explainers and other sales assets.
• Partner with Sales to understand objections, buyer journeys and conversion gaps.
• Ensure the sales team has the right messaging and collateral at every stage of the funnel.

Skills

Product Marketing

B2B SaaS Marketing

Content Marketing

US Market

AI/LegalTech

Storytelling

Technical Simplification

Sales Alignment

Event Marketing

Startup Experience

Ownership

Job description

• Own positioning and messaging for The company's AI products.
• Translate complex AI capabilities into clear, outcome-driven messaging for legal buyers.
• Develop product narratives, sales collateral, case studies, website content and GTM materials.
• Work closely with Product and Sales to understand customer needs and market feedback.

US GTM & Content

• Build content and campaigns focused on the US legal market.
• Create thought leadership around AI, legal operations and the future of law-firm workflows.
• Develop blogs, LinkedIn content, customer stories, newsletters and sales enablement content.
• Build content that supports both brand awareness and pipeline generation.

Events & Community

• Own the events calendar across relevant US legal and technology conferences.
• Plan and execute high-value events, conferences and industry engagements.
• Work with the founders to build visibility and thought leadership within the legal-tech ecosystem.
• Convert event participation into meaningful marketing and sales opportunities.
• Create pitch decks, one-pagers, battlecards, product explainers and other sales assets.
• Partner with Sales to understand objections, buyer journeys and conversion gaps.
• Ensure the sales team has the right messaging and collateral at every stage of the funnel.

What We’re Looking For

• 5+ years of experience in Product Marketing, B2B SaaS marketing, Content Marketing or a similar role.
• Experience marketing to the US market is strongly preferred.
• Experience in B2B SaaS / AI / LegalTech / enterprise technology.
• Excellent written communication and storytelling skills.
• Ability to simplify complex technology into compelling business narratives.
• Experience working closely with Sales, Product and Founders.
• Strong event and community-building experience.
• Comfortable operating in a high-velocity, early-stage startup environment.
• Ownership - able to take an idea from strategy to execution.