Sales Manager(WPC product)

CIEL HR; Bangalore Rural, Chennai District; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

CIEL HR in Chennai is seeking a Sales Manager to lead both retail and project sales across India. You will manage a 20+ member sales team, expand dealer networks, and coordinate with CRM, marketing, and operations to achieve aggressive growth targets.

The role demands 15 years of sales experience with 5+ years in senior leadership, MBA preferred but not mandatory. Fluency in English, Hindi, and a regional language is expected.

Qualifications

• 15 years total sales experience, with at least 5 years in a senior/regional leadership role.
• Experience in premium architectural products or allied segments.
• Led teams of 20+ sales staff including hiring and development.
• Strong dealer/distributor network development across India.
• Exposure to 23 major regional markets in India, with Tier-2 city expansion.
• MBA preferred but not mandatory if experience is strong.
• Fluent in English, Hindi and a regional language.

Responsibilities

• Develop and execute annual sales plans aligned with WPC business objectives for retail and projects.
• Identify and prioritize high-potential markets and customer segments for expansion.
• Expand and manage a network of distributors and dealers across India.
• Build region-wise retail sales growth strategies and guide regional teams.
• Monitor product display, branding, promotions, and secondary sales.
• Identify, onboard & manage channel partners for projects and sales.
• Coordinate with ops, marketing, and CRM for partner management.
• Lead and mentor a team of 20+ sales staff; drive performance and targets.
• Collaborate with Marketing, Operations, and CRM for orders and campaigns.

Skills

Sales leadership

Channel development

Strategic planning

Team management

CRM systems

Excel dashboards

Negotiation

Market expansion

Cross-functional coordination

Education

MBA

Graduate in any discipline

Tools

CRM software

Excel

Job description

Job Title:

Sales Manager

Reporting To:

Founder CEO

Location:

Chennai

Key Responsibilities:

1. Sales Strategy & Planning

• Develop and execute annual sales plans aligned with WPC business objectives for both retail (dealers/distributors) and projects (channel partners) verticals.
• Identify and prioritize high-potential markets and customer segments for expansion.

2. Retail Sales (Dealer Model)

• Expand and manage a network of distributors and dealers across India.
• Build region-wise retail sales growth strategies and guide regional teams to execute.
• Monitor product display, branding, promotional schemes, and secondary sales performance.

3. Project Sales (Channel Partner Model)

• Identify, onboard & manage channel partners for project supply and execution.
• Develop engagement models and support mechanisms for channel partners to sell.
• Coordination with internal ops, marketing, and CRM teams for partner management.

4. Sales Team Management

• Lead and mentor a team of 20+ sales staff spread across regions.
• Drive performance, review and coach regional teams to deliver results.
• Set, track, and achieve volume/value targets through team and channel accountability.

5. Cross-functional Collaboration

• Work with Marketing to align sales promotions & customer campaigns.
• Coordinate with Operations and CRM for order fulfillment, customer coordination and support.

Candidate Experience Parameters:

Criteria

Requirements

Experience

15 years total sales experience, with at least 5 years in a

senior/regional leadership role

Industry

Premium architectural products, building materials, or allied segments such as UPVC/Aluminium doors & windows, decorative wood products & laminates,

hardware, faade & cladding products, flooring, roofing.

Team Leadership

Managed teams of 20+ salespeople, with direct

responsibility for hiring, developing, driving performance and reviewing teams.

Channel Development

Proven experience in developing and scaling

dealer/distributor networks channel partners.

Geographic Exposure

Strong exposure to at least 23 major regional markets

in India, and experience expanding into Tier 2 cities.

Education

Graduate in any discipline; MBA preferred but not

mandatory if experience is strong.

Technology Use

Comfortable working with CRM systems, Excel

dashboards and reporting formats.

Languages

Fluency in English, Hindi and regional language

Key Skills & Competencies

• Strong leadership & people management
• Business development mindset
• Strategic and analytical thinking
• Strong customer and channel partner orientation
• Execution-driven with follow-through
• Negotiation and relationship management
• Performance management and sales tracking
• Cross-functional coordination

Growth Opportunity:

This is a leadership role with direct impact on WPC’s growth, with future potential to move into a business head position depending on results and contribution.