Sales Manager - International Business

Vasu Healthcare; Vadodara; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Vasu Healthcare Pvt. Ltd. is seeking a Sales Manager for the International Business Division (IBD) to drive growth in global markets across Rx, OTC, FMCG, Ayurvedic, Nutraceutical and Health Supplement segments.

You will identify opportunities, manage overseas distributors and customers, and coordinate with internal teams to enable strategic expansion. The role requires strong market intelligence, regulatory understanding, customer relationship management, and a track record of delivering

Qualifications

• Bachelor's degree in Pharmacy, Science, Business Administration, Marketing, International Business or related field.
• MBA in Marketing or International Business preferred.

Responsibilities

• International Business Development: Identify potential collaborators, distributors, importers, strategic partners in target countries.
• Sales & Customer Relationship Management: Ensure customer satisfaction, maintain relationships, manage queries and grievances.
• Market Intelligence & Product Strategy: Conduct market surveys, competitive intelligence, identify sunrise categories and growth segments.
• New Product & Business Expansion Initiatives: Support product development opportunities based on market demand.
• Regulatory & Country Analysis: Study regulatory requirements and market environment for cosmetics, pharmaceuticals, Ayurvedic products.

Skills

International Business Development

Export Sales & Marketing

Distributor Management

Market Research & Competitive Intel

International Trade & Regulatory

Customer Relationship Management

Business Strategy Development

Negotiation & Commercial Acumen

MIS & Sales Analytics

Cross-functional Coordination

Presentation & Communication Skills

Financial & Receivables Management

Education

Bachelor's Degree in Pharmacy, Science, Business Administration, Marketing, International Business or related field

MBA in Marketing/International Business preferred

Job description

Sales Manager - International Business Division (IBD)

Department: International Business Division (IBD) Reporting To: HOD / Management Location: Corporate Office / International Business Operations

Job Summary

The Sales Manager - International Business Division (IBD) will be responsible for driving international business growth, identifying new market opportunities, managing overseas distributors and customers, and supporting strategic expansion across Rx, OTC, FMCG, Ayurvedic, Nutraceutical, and Health Supplement product segments. The role requires extensive market intelligence, business development, regulatory understanding, customer relationship management, and coordination with internal departments to ensure sustainable business growth.

Key Responsibilities

1. International Business Development

• Identify potential business collaborators, distributors, importers, and strategic partners in target countries.
• Develop and maintain strong relationships with international customers and business associates.
• Explore new business opportunities across global markets and geographic regions.
• Identify suitable territories, products, and distribution channels for international expansion.
• Support establishment and streamlining of international business operations.

2. Sales & Customer Relationship Management

• Ensure customer satisfaction through timely product availability and deliveries.
• Maintain long-term business relationships with existing customers.
• Manage customer queries, complaints, and grievances in coordination with Production and Quality departments.
• Collect customer feedback and recommend system and product improvements.
• Drive sales growth while ensuring healthy receivables and minimizing bad debts.

3. Market Intelligence & Product Strategy

• Conduct market surveys and competitive intelligence studies.
• Identify emerging ("Sunrise") product categories and growth segments.
• Analyze competitor activities, market trends, pricing strategies, product launches, and market share.
• Provide strategic recommendations regarding Rx, OTC, FMCG, Ayurvedic, Nutraceutical, and Health Supplement product portfolios.
• Keep management informed about industry trends, opportunities, and business risks.

4. New Product & Business Expansion Initiatives

• Support new product conception through market analysis and customer insights.
• Recommend product development opportunities based on market demand.
• Assist management in sales and marketing infrastructure development and investment decisions.
• Facilitate packaging development solutions for international markets.

5. Regulatory & Country Analysis

Conduct comprehensive studies of target countries, including:

• Market structure (Wholesale vs Modern Trade).
• Regulatory requirements for Cosmetics, Pharmaceuticals, and Ayurvedic products.
• Product registration requirements.
• Import duties and taxation norms.
• Trade agreements and bilateral/multilateral treaties.
• Economic and business environment assessment.
• Product demand and consumption trends.

6. Coordination with Internal Functions

• Coordinate with Logistics for dispatch planning and international shipment execution.
• Collaborate with R&D for clinical research, pilot studies, F&D initiatives, and product improvement programs.
• Share market feedback regarding product performance and enhancement opportunities.
• Coordinate with Packaging Development, Production, Quality Assurance, and Supply Chain teams.

7. Sales Operations & Monitoring

• Maintain sales data records country-wise, customer-wise, and product-wise.
• Establish controls and monitoring mechanisms for distribution networks.
• Conduct periodic sales reviews and performance analysis.
• Monitor business performance against targets and implement corrective actions.

8. MIS & Reporting

• Prepare periodic MIS reports for management and HOD.
• Monitor sales performance, receivables, profitability, and market developments.
• Present business forecasts and strategic recommendations.

9. Trade Shows & Corporate Representation

• Represent the company at domestic and international exhibitions, trade fairs, conferences, and business forums.
• Support event management, sponsorship initiatives, and networking activities that can generate future business opportunities.

10. Additional Responsibilities

• Undertake additional assignments, projects, and responsibilities as assigned by management or HOD.
• Support strategic business initiatives and organizational growth plans.

Required Qualifications

• Bachelor's Degree in Pharmacy, Science, Business Administration, Marketing, International Business, or related field.
• MBA in Marketing/International Business preferred.

Required Experience

• 8-15 years of experience in International Business Development, Export Sales, or Global Market Expansion.
• Experience in Pharmaceuticals, Ayurveda, Nutraceuticals, Cosmetics, FMCG, or Healthcare Products preferred.
• Experience handling international distributors and export markets.

Key Skills

• International Business Development
• Export Sales & Marketing
• Distributor Management
• Market Research & Competitive Intelligence
• International Trade & Regulatory Compliance
• Customer Relationship Management
• Business Strategy Development
• Negotiation & Commercial Acumen
• MIS & Sales Analytics
• Cross-functional Coordination
• Presentation & Communication Skills
• Financial and Receivables Management

Preferred Industry Exposure

• Pharmaceuticals (Rx)
• Ayurveda & Herbal Healthcare
• Nutraceuticals & Health Supplements
• FMCG
• Personal Care
• Hair Care
• Skin Care
• Cosmetics