Sales Manager - Industrial Paints | FINJO N1352

Omni Recruit; Pune District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Omni Recruit seeks a results-driven field sales professional to drive new business in Maharashtra (excluding Mumbai). You will identify SMEs needing industrial PU paints, develop new accounts, and build a strong sales pipeline to meet revenue targets.

The ideal candidate has B2B sales experience in industrial paints, proven negotiation skills, and ability to coordinate with technical teams for trials and product approvals. Knowledge of Maharashtra's SME clusters is a plus.

Qualifications

• Experience in B2B sales of industrial paints or coatings.
• Knowledge of PU paints and application processes is a plus.
• Strong negotiation and relationship-management skills.
• Familiarity with Maharashtra SME manufacturing clusters

Responsibilities

• Identify and approach SMEs in Maharashtra (excluding Mumbai) needing industrial PU paints.
• Develop new customer accounts and expand presence in the territory.
• Conduct regular customer visits to identify applications and opportunities.
• Build and maintain a sales pipeline to achieve revenue targets.
• Coordinate with internal technical teams for trials and product approvals.
• Prepare quotations and negotiate pricing and terms.
• Convert trials/leads into regular business and develop long-term relationships.
• Map customers and monitor competition and market trends.

Skills

B2B sales

Industrial paints

Negotiation

Customer relations

Territory knowledge

Presentation skills

Education

Engineering degree (Chemical/Paint Tech/Mechanical)

Job description

Key Responsibilities

• New Business Development
  • Identify and approach small and medium-sized industries across Maharashtra, excluding Mumbai, that require industrial PU paints and coatings.
  • Develop new customer accounts and expand the company's presence in the assigned territory.
  • Conduct regular customer visits to identify potential applications and business opportunities.
  • Build and maintain a strong sales pipeline to achieve assigned revenue and sales targets.
• Customer Requirement Analysis
  • Understand customers' industrial painting requirements, product specifications, application methods, and performance expectations.
  • Identify suitable coating solutions based on customer applications and technical requirements.
  • Coordinate with internal technical teams to recommend appropriate products.
• Product Trials and Technical Coordination
  • Organise and conduct product trials at customer facilities.
  • Coordinate with customers and technical teams to evaluate product performance, quality, finish, and suitability.
  • Follow up on trial results, address customer concerns, and drive successful product approvals.
• Commercial Negotiations and Sales Conversion
  • Prepare quotations and negotiate pricing, payment terms, and other commercial conditions.
  • Convert successful product trials and qualified leads into regular business.
  • Develop long-term customer relationships to generate repeat orders and increase account revenue.
• Territory and Account Management
  • Map industrial customers and potential markets across the assigned territory.
  • Monitor competitor activities, pricing trends, and emerging business opportunities.
  • Maintain accurate customer records, sales forecasts, and pipeline reports.
  • Achieve sales targets while maintaining customer satisfaction and profitability.

Candidate Profile

• Experience: Approximately 38 years in B2B sales of industrial paints, industrial coatings, PU paints, or related industrial products.
• Industry Preference: Industrial paints and coatings, automotive ancillary industries, engineering, fabrication, metal products, machinery manufacturing, or similar industrial segments.
• Technical Knowledge: Familiarity with industrial PU paints, coating applications, surface preparation, and painting processes will be an advantage.
• Sales Skills: Proven ability to generate new customers, conduct product demonstrations or trials, negotiate commercial terms, and close sales.
• Territory Knowledge: Familiarity with Maharashtra's industrial clusters and SME manufacturing sector.
• Communication: Strong interpersonal, presentation, negotiation, and relationship-management skills.
• Education: Graduate in Engineering, preferably Chemical, Paint Technology, Mechanical, or a related discipline. Other graduates with relevant industrial sales experience may also be considered.

Key Performance Indicators (KPIs)

• New industrial customers acquired.
• Sales revenue and target achievement.
• Number of product trials conducted and successfully converted.
• Conversion rate from trials to commercial orders.
• Growth in repeat business and existing customer accounts.
• Territory coverage and sales pipeline development.

Industry - Chemical Manufacturing

Thanks & regards,

Team Finjo

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