Sales Manager General Trade - Imported Products

Modern Enterprises; Delhi; In loco; INR 810.000 - 990.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Performance-linked incentives

Leadership access

Fast decision-making culture

Strong career growth

Descrizione del lavoro

Modern Enterprises in Delhi NCR (HQ) is seeking a seasoned FMCG General Trade sales leader with 6–10 years in the field and at least 3 years in GT. You will drive primary/secondary sales, build a robust distributor network across North India, and expand both distribution and market presence.

You will lead a sales team, ensure strong in-store visibility, monitor market trends, manage trade schemes, and collaborate with supply chain teams for timely stock.

Competenze

• 6–10 years of FMCG sales experience in General Trade.
• Proven track record in building distributor networks.
• Experience with leading sales teams and achieving targets.

Mansioni

• Drive primary and secondary sales across the GT channel (distributors, wholesalers, retailers, kirana stores).
• Build and manage a network of sub-distributors and super stockists across Delhi, UP, Punjab, Haryana, Uttarakhand, HP, J&K and Bihar.
• Expand numeric and weighted distribution in existing and new markets.
• Achieve monthly, quarterly and annual sales targets.
• Lead, train and monitor the sales team, including ASMs and field executives.
• Ensure strong shelf visibility, merchandising and in-store availability.
• Track competitor activity, pricing and market trends, and share regular insights.
• Manage trade schemes, claims, and receivables with discipline.
• Coordinate with supply chain and import teams for stock planning and timely availability.
• Prepare MIS reports, sales forecasts and market expansion plans.

Conoscenze

FMCG sales

General Trade

Negotiation skills

Team leadership

Excel reporting

Market expansion

Formazione

Bachelor's degree in Business/Commerce

MBA

Strumenti

Excel

Descrizione del lavoro

Location: Delhi NCR (HQ), with regular market travel

Experience: 6-10 years in FMCG sales, with at least 3 years in General Trade

Key Responsibilities

• Drive primary and secondary sales across the GT channel (distributors, wholesalers, retailers, kirana stores)
• Build and manage a network of sub-distributors and super stockists across Delhi, UP, Punjab, Haryana, Uttarakhand, HP, J&K and Bihar
• Expand numeric and weighted distribution in existing and new markets
• Achieve monthly, quarterly and annual sales targets
• Lead, train and monitor the sales team, including ASMs and field executives
• Ensure strong shelf visibility, merchandising and in-store availability
• Track competitor activity, pricing and market trends, and share regular insights
• Manage trade schemes, claims, and receivables with discipline
• Coordinate with supply chain and import teams for stock planning and timely availability
• Prepare MIS reports, sales forecasts and market expansion plans

What We’re Looking For

• Proven track record in FMCG General Trade, ideally in food, beverages or imported products
• Strong understanding of North India’s distribution ecosystem and trade dynamics
• Excellent negotiation, relationship-building and team-leadership skills
• Comfortable with data, Excel and sales reporting
• Self-starter who is hungry to build a brand and a market
• Graduate required; MBA preferred

Good to Have

• Experience with imported or fast-growing FMCG brands
• Existing relationships with distributors and wholesalers in the region
• Exposure to Modern Trade and e-commerce coordination

What We Offer

• Competitive salary plus performance-linked incentives with annual CTC of Rs. 9 Lakhs
• Opportunity to build a high-growth imported food brand in India
• Direct access to leadership and a fast decision-making culture
• Strong career growth in a multi-generational, trade-driven business