Sales Manager - FMCG / Liquor Distribution

Anand Traders; Pune District, Satara; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Anand Traders is seeking an experienced Sales Manager to lead field sales in Satara District. You will manage distributors, retailers and a sales team, drive revenue growth and ensure targets are met through disciplined execution and market development.

The ideal candidate has 10+ years in FMCG sales or liquor distribution, strong leadership and analytical skills, extensive field travel, and a deep understanding of wholesale-distribution and retail operations in the Satara region.

Qualifications

• Must have 10+ years in FMCG sales or liquor/alcoholic beverages distribution.
• Experience managing field sales teams and achieving targets.
• Strong knowledge of wholesale distribution and retail market operations.
• Excellent leadership, communication, negotiation and interpersonal skills.
• Proficiency in Advanced MS Excel, sales analysis and MIS reporting.
• Strong analytical, planning and problem-solving abilities.
• Ability to work under pressure and deliver measurable results.
• Willingness for extensive fieldwork and local travel.
• Candidates residing in Satara District or nearby areas preferred.

Responsibilities

• Lead field sales team to achieve monthly and quarterly targets.
• Develop and execute sales strategies to drive revenue growth and expand market share.
• Monitor daily sales performance, market coverage and target achievement.
• Analyse sales data, prepare MIS reports and identify growth opportunities.
• Build and maintain relationships with distributors, retailers and key customers.
• Monitor stock movement, product availability and payments outstanding.
• Ensure timely resolution of customer concerns and effective market servicing.
• Conduct regular field visits and review team performance.

Skills

Leadership

Communication

Negotiation

Interpersonal skills

Sales strategy

Market analysis

Tools

Microsoft Excel

Job description

Location: Satara District

Industry: FMCG / Liquor & Alcoholic Beverages Distribution

We are looking for an experienced and result-oriented Sales Manager to lead and manage our field sales operations in Satara District. The ideal candidate should have a strong background in FMCG or liquor distribution, proven team management capabilities, excellent market development skills and a track record of consistently achieving sales targets.

Key Responsibilities

• Lead, manage and motivate the field sales team to achieve monthly and quarterly sales targets.
• Develop and execute sales strategies to drive revenue growth and expand market share.
• Monitor daily sales performance, market coverage and target achievement.
• Analyse sales data, prepare MIS reports and identify business growth opportunities.
• Build and maintain strong relationships with distributors, retailers and key customers.
• Monitor stock movement, product availability and outstanding payments.
• Ensure effective market servicing and timely resolution of customer concerns.
• Conduct regular field visits, review team performance and provide on-ground guidance.
• Track competitor activities, market trends and business opportunities.
• Ensure disciplined sales operations and consistent team performance under pressure.

Desired Candidate Profile

• Minimum 10 years of experience in FMCG sales or liquor/alcoholic beverages distribution.
• Proven experience in managing field sales teams and achieving sales targets.
• Strong knowledge of wholesale distribution and retail market operations.
• Excellent leadership, communication, negotiation and interpersonal skills.
• Proficiency in Advanced MS Excel, sales analysis and MIS reporting.
• Strong analytical, planning and problem-solving abilities.
• Ability to work under pressure and deliver measurable business results.
• Must be comfortable with extensive fieldwork and local market travel.
• Candidates residing in Satara District or nearby areas will be preferred.