Area Sales Manager

Hamilton Housewares (Milton); Chhatrapati Sambhajinagar District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hamilton Housewares (Milton) seeks an Area Sales Manager to lead primary sales across the assigned territory in Maharashtra, India. You will strengthen dealer and distributor networks and accelerate General Trade growth while guiding the sales team to meet targets and expand market presence.

The role emphasizes data-driven territory expansion, coordination with distributors, and execution of marketing initiatives and new product launches.

Qualifications

• Graduate or postgraduate degree in any discipline.
• Minimum 7 years of experience in General Trade / Dealer / Distributor sales.
• Strong understanding of sales operations and distribution management.
• Proficient in MS Excel, Word, PowerPoint and digital sales tools.
• Excellent communication, negotiation, persuasion and team management skills.
• Self-driven, adaptable and target-oriented, with ability to convert opportunities into sales.

Responsibilities

• Achieve monthly, quarterly and annual primary sales and collection targets.
• Develop and strengthen dealer/distributor relationships to drive business growth.
• Lead, guide and motivate the sales team to achieve business objectives.
• Expand market coverage, retail reach, shelf space, product visibility and availability.
• Monitor DMS and Bizom reports to identify performance gaps and growth opportunities.
• Execute marketing initiatives, BTL activities and new product launches.
• Track competitor activities, market trends and territory developments.
• Ensure smooth coordination between distributors, retailers and internal teams.
• Drive business growth through distribution expansion (Width) and deeper market penetration (Depth).

Skills

Sales operations

Distribution management

Communication

Negotiation

Team management

Self-motivation

Education

Graduate/Postgraduate

Tools

MS Excel

MS Word

PowerPoint

Digital sales tools

Job description

HQ: Sambhaji Nagar

Territory exposure: Nashik | Jalgaon | Dhule | Sambhaji Nagar

Department: Sales

Reporting To: State Head

We are looking for a dynamic, result-oriented Area Sales Manager (ASM) to drive primary sales, strengthen dealer and distributor networks, and accelerate General Trade business growth across the assigned territory.

Key Responsibilities

• Achieve monthly, quarterly and annual primary sales and collection targets.
• Develop and strengthen dealer/distributor relationships to drive business growth.
• Lead, guide and motivate the sales team to achieve business objectives.
• Expand market coverage, retail reach, shelf space, product visibility and availability.
• Monitor DMS and Bizom reports to identify performance gaps and growth opportunities.
• Execute marketing initiatives, BTL activities and new product launches.
• Track competitor activities, market trends and territory developments.
• Ensure smooth coordination between distributors, retailers and internal teams.
• Drive business growth through distribution expansion (Width) and deeper market penetration (Depth).

Candidate Profile

• Graduate/Postgraduate in any discipline.
• Minimum 7 years of experience in General Trade / Dealer / Distributor Sales.
• Strong understanding of sales operations and distribution management.
• Proficiency in MS Excel, Word, PowerPoint and digital sales tools.
• Excellent communication, negotiation, persuasion and team management skills.
• Self-driven, adaptable and target-oriented, with a strong ability to convert opportunities into sales.