Sales Manager (B2B Merchant Acquisition)

Winkelpe Tech (opc); Pune District, Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Winkelpe is expanding its presence in Pune and seeks a high-energy Sales Manager to own a geographical territory and build the merchant market from the ground up. You will drive the complete sales cycle, from prospecting and product demonstrations to closing and onboarding retail merchants.

The role requires field sales in Pune, with a focus on landfill of B2B clients such as salons, boutiques, and local retailers. Marathi/Hindi/English communication is valued, with willingness to travel.

Qualifications

• Excellent communication and presentation skills.

Responsibilities

• Take complete ownership of the assigned geographical territory.
• Develop the market within the territory and merchant categories.
• Identify and build a strong pipeline of prospective retail merchants.
• Generate prospects through field visits, cold calling, networking, references and other business development activities.
• Meet retail business owners and decision-makers.
• Conduct Winkelpe product demonstrations.
• Explain product benefits to business owners.
• Handle questions, objections and concerns from prospective merchants.
• Manage negotiations and commercial discussions.
• Convert prospects into paying Winkelpe merchants.
• Take ownership of the sales process from first contact to final closure.
• Ensure smooth merchant onboarding after the sale.
• Maintain regular follow-ups and update the sales pipeline/CRM.
• Build strong relationships with merchants and generate referrals.
• Continuously identify new business opportunities within the assigned territory.
• Achieve defined monthly and quarterly merchant acquisition and revenue targets.
• Provide regular feedback on market conditions, competition and merchant requirements.

Skills

Excellent communication

Presentation skills

Product demonstrations

Benefits communication

Negotiation skills

Lead generation

Pipeline building

Problem solving

Follow-up discipline

Territory management

Relationship building

Field time

Job description

About Winkelpe

Winkelpe is a retail technology platform designed to help retail businesses manage their operations, customer relationships, loyalty and consumer engagement through one integrated platform.

We are expanding our presence in Pune and are looking for Sales Managers who can take ownership of a geographical territory and build the merchant market from the ground up.

The Role

This is a B2B field sales and territory development role.

The Sales Manager will be assigned a specific geographical territory in Pune along with defined merchant categories.

The person will be responsible for the complete sales cycle:

Prospecting Lead Generation Merchant Meeting Product Demo Requirement Understanding Negotiation Closing Merchant Onboarding

The person will not simply be responsible for selling leads provided by the company. They will be expected to actively develop the assigned market, build their own prospect pipeline and acquire new retail merchants.

Key Responsibilities

• Take complete ownership of the assigned geographical territory.
• Develop the market for Winkelpe within the assigned territory and merchant categories.
• Identify and build a strong pipeline of prospective retail merchants.
• Generate prospects through field visits, cold calling, networking, references and other business development activities.
• Meet retail business owners and decision-makers.
• Understand the merchant's business, challenges and requirements.
• Conduct effective and engaging Winkelpe product demonstrations.
• Explain the product's benefits and business value in a simple and convincing manner.
• Demonstrate how Winkelpe can help merchants improve their billing, store management, loyalty and consumer engagement.
• Handle questions, objections and concerns from prospective merchants.
• Manage negotiations and commercial discussions.
• Convert prospects into paying Winkelpe merchants.
• Take ownership of the sales process from first contact to final closure.
• Ensure smooth merchant onboarding after the sale.
• Maintain regular follow-ups and update the sales pipeline/CRM.
• Build strong relationships with merchants and generate referrals.
• Continuously identify new business opportunities within the assigned territory.
• Achieve defined monthly and quarterly merchant acquisition and revenue targets.
• Provide regular feedback on market conditions, competition and merchant requirements.

What We Are Looking For

We are looking for a high-energy, confident and target-oriented sales professional who enjoys meeting people, understanding businesses and closing deals.

The candidate should have:

• Excellent communication skills.
• Strong presentation and product demonstration skills.
• The ability to explain product benefits clearly to non-technical business owners.
• Strong persuasion and negotiation skills.
• Good objection-handling and closing ability.
• A proactive approach to generating leads and building a pipeline.
• Ability to understand a customer's business problem and present the right solution.
• Strong follow-up discipline.
• A result-oriented and target-driven mindset.
• Ability to build relationships with business owners.
• Willingness to spend significant time in the field.
• Ability to independently manage and develop an assigned territory.

Most Important

We are looking for someone who can sell the value of a product, not just explain its features.

The person should be able to sit with a merchant, understand their business and convincingly explain:

Why should this merchant use Winkelpe?

Preferred Industry Experience

Candidates with experience in B2B sales, SaaS, POS, CRM, ERP, payment solutions, digital solutions, retail technology or business software will be preferred.

Experience selling to businesses such as:

Salons | Spas | Boutiques | Apparel Stores | Cafs | Restaurants | Beauty & Wellness | Local Retail Businesses

will be an advantage.

Mandatory Requirements

• Two-wheeler is mandatory.
• Working laptop is mandatory.
• Must be willing to travel within the assigned Pune territory.
• Strong verbal communication and presentation skills.
• Comfortable meeting and interacting with business owners.
• Comfortable conducting product demonstrations using a laptop.
• Strong B2B sales and business development orientation.
• Target-oriented and self-driven.

Hindi and English: Good communication required
Marathi: Knowledge of Marathi will be an advantage for the Pune market.

Key Performance Indicators

The Sales Manager will be evaluated on:

• Prospect pipeline generated
• Number of merchant meetings
• Product demonstrations conducted
• Demo-to-negotiation conversion
• New merchant acquisition
• Monthly revenue achievement
• Territory development
• Merchant onboarding
• Follow-up and pipeline management

Why Join Winkelpe?

• Own and develop a