Sales Manager

Kothari Autobiz; Pune District; Vor Ort; INR 900.000 - 1.300.000; Vollzeit

Zusammenfassung

Kothari Autobiz in Pune is seeking a results-driven Sales Manager to lead the dealership’s sales team and drive target achievement across petrol, diesel, CNG and EV product lines.

You will oversee lead management, customer experience, and MIS reporting, coordinating with financing and insurance partners to maximize profitability.

Qualifikationen

• Achieve monthly, quarterly and annual vehicle sales targets.
• Prepare and execute dealership sales plans to achieve volume, revenue and profitability objectives.
• Monitor model-wise, variant-wise and fuel-type-wise sales performance.
• Drive sales of Petrol, Diesel, CNG and EV products based on market demand and dealership objectives.
• Monitor retail billing, deliveries, cancellations, pending cases and pipeline.
• Ensure optimum conversion of showroom walk-ins, digital leads, references and corporate enquiries.

Aufgaben

• Lead, motivate and supervise the Sales Executive / Sales Consultant team.
• Allocate individual targets based on experience, territory and potential.
• Conduct daily morning briefings and performance reviews.
• Monitor individual sales performance, productivity and conversion ratios.
• Coach team members on product knowledge, customer handling, lead conversion, negotiation, test-drive conversion, follow-up techniques, finance and insurance selling, exchange process, EV product demonstration.

Kenntnisse

Sales Target

Team Management

Lead Management

CRM

MIS Management

Product Knowledge

Negotiation

Test-drive conversion

Tools

CRM software

DMS

Jobbeschreibung

Key Responsibilities

A. Sales Target & Business Achievement

• Achieve assigned monthly, quarterly and annual vehicle sales targets.
• Prepare and execute dealership sales plans to achieve volume, revenue and profitability objectives.
• Monitor model-wise, variant-wise and fuel-type-wise sales performance.
• Drive sales of Petrol, Diesel, CNG and EV products based on market demand and dealership objectives.
• Monitor retail billing, deliveries, cancellations, pending cases and pipeline.
• Ensure optimum conversion of showroom walk-ins, digital leads, references and corporate enquiries.
• Develop strategies to improve market share and dealership penetration in the assigned territory.

B. Team Management

• Lead, motivate and supervise the Sales Executive / Sales Consultant team.
• Allocate individual targets based on experience, territory and potential.
• Conduct daily morning briefings and performance reviews.
• Monitor individual sales performance, productivity and conversion ratios.
• Coach team members on:
• Product knowledge
• Customer handling
• Lead conversion
• Negotiation
• Test-drive conversion
• Follow-up techniques
• Finance and insurance selling
• Exchange process
• EV product demonstration
• Identify training requirements and coordinate with HR / Training Department.
• Maintain discipline, attendance and professional standards within the sales team.
• Conduct regular one-to-one performance discussions with team members.

C. Lead Management & Conversion

• Ensure 100% lead allocation and timely follow-up.
• Monitor leads received through:
• Walk-ins
• Website
• OEM portal
• Google / digital campaigns
• Social media
• Telecalling
• References
• Corporate enquiries
• Existing customers
• Track lead ageing and ensure no enquiry remains unattended.
• Review lead-to-contact, contact-to-test-drive, test-drive-to-booking and booking-to-retail conversion ratios.
• Ensure systematic follow-up through CRM / DMS.
• Analyse lost leads and develop corrective actions.

D. Showroom & Customer Experience

• Ensure professional handling of every showroom visitor.
• Monitor customer greeting, need analysis, product presentation and quotation process.
• Ensure proper demonstration of vehicle features, technology, safety, mileage/range and ownership benefits.
• Personally handle high-value, difficult or escalation cases.
• Ensure test drives are properly planned and conducted.
• Monitor customer feedback and improve the overall sales experience.
• Coordinate with CRM / Customer Care team to improve CSI and customer satisfaction.

E. Product & Market Knowledge

Maintain strong knowledge of:

• Petrol vehicles
• Diesel vehicles
• CNG vehicles
• Electric Vehicles
• Variants and specifications
• Pricing and offers
• Finance schemes
• Insurance products
• Exchange programmes
• Accessories
• Warranty and service packages
• EV charging requirements
• EV range and battery-related features
• Government / OEM schemes applicable to EVs

Regularly monitor competitor products, pricing, offers, features and market activities.

F. Finance, Insurance & Value-Added Services

Drive penetration of:

• Vehicle finance
• Insurance
• Extended warranty
• AMC / service packages
• Accessories
• RSA / roadside assistance
• Exchange programmes
• EV-related products and services

Coordinate with Finance & Insurance executives and external finance partners to improve conversion and profitability.

G. Vehicle Exchange & Evaluation

• Promote vehicle exchange as an important sales channel.
• Ensure proper coordination with the used-car / exchange team.
• Monitor exchange enquiries, evaluations and conversions.
• Ensure transparent communication of vehicle valuation to customers.
• Drive exchange-to-new-car conversion.

H. Booking, Billing & Delivery

• Monitor all confirmed bookings until retail delivery.
• Ensure documentation and payment requirements are completed on time.
• Coordinate with Accounts, Stockyard, PDI and Delivery teams.
• Monitor pending deliveries and ageing of bookings.
• Ensure vehicles are delivered as per committed timelines.
• Ensure delivery documentation and customer communication are completed properly.

I. DMS / CRM / MIS Management

Ensure accurate and timely updating of:

• Customer enquiries
• Lead status
• Follow-up details
• Test drives
• Bookings
• Retail
• Lost cases
• Cancellation
• Finance status
• Insurance status
• Exchange status

Prepare and review daily, weekly and monthly MIS covering:

• Enquiry
• Walk-in
• Lead generation
• Test drive
• Booking
• Retail
• Conversion ratio
• Sales executive productivity
• Finance penetration
• Insurance penetration
• Accessories
• Exchange
• Model-wise performance
• Fuel-type-wise performance

J. Marketing & Local Business Development

• Participate in dealership marketing activities.
• Generate local leads through corporate visits, events, camps and institutional activities.
• Develop relationships with:
• Corporates
• SMEs
• Institutions
• Government organisations
• Professionals
• Existing customers
• Organise / participate in:
• Roadshows
• Test-drive camps
• Customer meets
• Mall activities
• Corporate camps
• EV awareness activities
• Local promotional events

K. Customer Retention & Referral Business

• Develop strong relationships with existing customers.
• Generate repeat purchases and customer referrals.
• Maintain contact with customers after vehicle delivery.
• Coordinate with Service / CRM teams for customer engagement activities.
• Develop a strong referral pipeline from existing customers.