Sales Manager

Thogai Murugan Builders; Karur; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Thogai Murugan Builders is seeking a Sales Manager for plotted developments and villa projects. The role oversees end-to-end sales performance, converting marketing leads into site visits and bookings, while building scalable processes and a data-driven culture. The incumbent leads a team of 18 and reports to the Founder/MD/CEO.

Travel across districts and site offices is required. The ideal candidate will have extensive experience in real estate sales leadership, strong CRM and analytics

Qualifications

• Must have strong CRM proficiency and dashboarding skills.
• Proven ability to lead large sales teams and drive revenue growth.

Responsibilities

• Own revenue targets across multiple plotted and villa projects.
• Lead a team of 18 including telecallers and executives; conduct coaching and performance reviews.
• Ensure 100% lead capture and CRM updates; publish daily MIS dashboards.
• Coordinate with marketing on lead quality and channel strategies.
• Drive training, process improvements, and role-play certification.

Job description

Role & responsibilities

Job Description (JD)

Position Title

Sales Manager Plotted Developments & Villa Projects

Reports To

Founder / Managing Director / CEO

Location & Travel

Head Office based, with mandatory weekly travel across all 4 districts and site offices. Approximately 4050% of working time is expected on site, with executives, and on customer facing review walks.

Role Summary

The Sales manager owns end-to-end sales performance of the company across all active plotted and villa projects. The role is accountable for converting marketing-generated leads into site visits and site visits into bookings, while building the people, processes, and systems that make this performance repeatable, measurable, and scalable. The Sales Manager leads a team of 18 (10 telecallers, 7 executives,) and is the single point of accountability for monthly revenue, conversion ratios, CRM discipline, and team productivity. The role combines hands-on field leadership with strategic planning, training, and data-driven management.

Key Responsibilities

A. Revenue & Conversion Ownership

• Own monthly, quarterly, and annual sales revenue targets across all 10 projects. Improve lead-to-site-visit conversion ratio month over month.
• Improve site-visit-to-booking conversion ratio month over month.
• Drive booking value per executive and per project.

B. Team Leadership & Management

• Directly manage the Sales Manager; functionally lead 7 sales executives and 10 telecallers.
• Set daily, weekly, and monthly performance expectations for each team member. Conduct daily morning huddles and weekly performance reviews.
• Run one-on-one coaching with bottom and top performers.
• Hire, onboard, and retain frontline talent in coordination with HR.

C. Process, CRM & Reporting Discipline

• Enforce 100% lead capture and lead-status updation in the CRM within agreed SLAs. Build follow-up discipline: standardised cadences, scripts, and call-back protocols. Design and publish daily MIS dashboards and weekly performance reports. Audit call recordings, site visit logs, and CRM entries weekly.

D. Training, Coaching & Capability Building

• Use existing scripts and training material as the baseline; layer in advanced sales systems.
• Coordinate with the existing external sales coach to align curriculum and reinforce learning.
• Run weekly skill-building sessions: objection handling, site-walk choreography, negotiation, closing.
• Conduct monthly roleplay assessments and certify executives on pitch quality.

E. Strategy, Project Alignment & Channel Performance

• Translate Meta Ads lead flow into project-wise, territory-wise, and team-wise plans. Coordinate with marketing on lead quality, cost-per-lead, and creative feedback. Build project-prioritisation logic: which projects need push, which need protection.
• Identify and recommend channel partner / referral / loyalty programs to supplement digital leads.

F. Customer Experience & Brand

• Ensure every customer interaction reflects the brand standard from first call to registration.
• Reduce complaints, refund requests, and post-booking dropouts through process design.
• Build a structured customer feedback loop after every site visit and every booking.

Preferred candidate profile

• Minimum 35 years in a Sales manager, Regional Sales Head, or AVP-Sales role in real estates.
• Direct experience managing teams of 15+ people across multiple projects or territories.
• Demonstrated track record of taking conversion ratios from baseline to a defined improved state.
• Experience working in performance-marketing-led sales (Meta, Google) with high lead volumes.
• Strong command of sales funnel mathematics: lead call site visit booking registration.
• Fluency in CRM tools (Salesforce, Zoho, LeadSquared, Sell.do or similar) and dashboarding.
• Ability to read call quality, run roleplays, and coach in the moment.
• Negotiation, closing, and large-ticket deal management skills.
• Local language proficiency for the region of operation; English working proficiency. People leadership: hiring, firing, performance management, and retention. Comfort with data — daily MIS, conversion math, cohort analysis.