Sales Manager

Nexera Talent; Chandigarh; On-site; INR 900,000 - 1,200,000; Full time

Job summary

Nexera Talent in India invites a dynamic Business Development Manager / Corporate Sales Manager to drive B2B sales of large home appliances, consumer durables and commercial electrical equipment to corporate and institutional clients.

You will manage corporate accounts, develop bulk orders and institutional contracts, coordinate with procurement teams and channel partners, and lead end-to-end sales cycles from prospecting to order closure.

Qualifications

• Minimum 4+ years of experience in B2B / Corporate / Institutional Sales.
• Experience selling home appliances, consumer durables, commercial refrigeration equipment or HVAC products.
• Strong corporate client network and ability to generate bulk business.
• Experience dealing with procurement teams, facility managers, purchase heads and corporate decision-makers.

Responsibilities

• Identify and develop new business opportunities for electronic appliances and consumer durable products in the corporate and institutional market.
• Drive sales of commercial refrigerators, large-capacity refrigerators, air conditioners, HVAC equipment and other home appliances.
• Generate leads and build relationships with corporate offices, hotels, hospitals, builders, real estate developers, educational institutions and commercial establishments.
• Manage the complete B2B sales cycle, including prospecting, client meetings, product presentations, quotations, negotiations and order closure.
• Develop corporate accounts and secure bulk purchase orders, annual contracts and institutional supply agreements.
• Coordinate with OEMs, distributors, dealers and channel partners to execute corporate sales opportunities.
• Achieve monthly, quarterly and annual sales targets.
• Conduct competitor analysis, market research and pricing assessments to identify new opportunities.
• Coordinate with internal teams for product availability, installation, delivery and after-sales support.
• Maintain a strong sales pipeline, prepare MIS reports and provide accurate revenue forecasts.

Skills

B2B sales

Corporate account management

Institutional sales

Negotiation

Communication

Relationship management

Lead generation

Education

MBA in Marketing or Sales

Engineering degree

Tools

CRM systems

Tendering tools

Job description

Job Description Business Development Manager / Corporate Sales Manager

Industry: Consumer Durables / Home Appliances / Electronics / HVAC
Department: B2B Sales / Corporate Sales / Institutional Sales
Job Title: Business Development Manager / Sales Manager – Corporate & Institutional Sales
Job Location: As per company requirements
Experience: 4–10 Years (Relevant B2B sales experience preferred)
CTC: As per experience and industry standards

Job Summary

We are looking for a dynamic and result-oriented Business Development Manager / Corporate Sales Manager with experience in selling large home appliances, consumer durables and commercial electronic equipment to corporate and institutional clients.

The ideal candidate should have strong experience in B2B sales, corporate account management, institutional sales, bulk orders and business development, particularly for products such as large refrigerators, commercial refrigerators, air conditioners, HVAC systems and other electronic appliances.

Key Responsibilities

1. Identify and develop new business opportunities for electronic appliances and consumer durable products in the corporate and institutional market.
2. Drive sales of commercial refrigerators, large-capacity refrigerators, air conditioners, HVAC equipment and other home appliances.
3. Generate leads and build relationships with corporate offices, hotels, hospitals, builders, real estate developers, educational institutions and commercial establishments.
4. Manage the complete B2B sales cycle, including prospecting, client meetings, product presentations, quotations, negotiations and order closure.
5. Develop corporate accounts and secure bulk purchase orders, annual contracts and institutional supply agreements.
6. Coordinate with OEMs, distributors, dealers and channel partners to execute corporate sales opportunities.
7. Achieve monthly, quarterly and annual sales targets.
8. Conduct competitor analysis, market research and pricing assessments to identify new opportunities.
9. Coordinate with internal teams for product availability, installation, delivery and after-sales support.
10. Maintain a strong sales pipeline, prepare MIS reports and provide accurate revenue forecasts.

Required Skills & Experience

• Minimum 4+ years of experience in B2B / Corporate / Institutional Sales.
• Proven experience selling home appliances, consumer durables, commercial refrigeration equipment or HVAC products.
• Strong corporate client network and ability to generate bulk business.
• Experience dealing with procurement teams, facility managers, purchase heads and corporate decision-makers.
• Excellent negotiation, communication and relationship management skills.
• Knowledge of commercial pricing, tenders, quotations and corporate contracts.
• Ability to work independently and achieve revenue targets.

Preferred Industry Background

Candidates currently working with the following industries will be preferred:

• Home Appliances / Consumer Durables: LG, Samsung, Whirlpool, Haier, Voltas, Blue Star, Godrej, Panasonic, Hitachi and similar companies.
• Commercial Refrigeration: Commercial refrigerators, deep freezers, chillers and cold-storage equipment.
• Air Conditioning / HVAC: Commercial ACs, cassette ACs, ductable ACs, VRF/VRV systems and centralized air-conditioning solutions.
• Corporate / Institutional Sales: OEMs, distributors and dealers supplying electronic appliances to businesses.

Target Customer Segments

• Corporate offices and IT parks
• Hotels, resorts and hospitality chains
• Hospitals and healthcare institutions
• Real estate developers and commercial builders
• Shopping malls and retail chains
• Educational institutions and universities
• Restaurants, cloud kitchens and food-service businesses
• Government and private institutions

Educational Qualification

Graduate / MBA in Marketing or Sales preferred. Engineering graduates with relevant technical or commercial sales experience may also apply.

Key Performance Indicators (KPIs)

• Monthly and quarterly sales revenue
• New corporate accounts acquired
• Bulk orders and institutional contracts closed
• Lead-to-order conversion rate
• Repeat business and client retention
• Sales pipeline growth

Important: Candidates must have relevant experience in B2B corporate or institutional sales of electronic appliances, commercial refrigeration or air-conditioning products. Candidates with only retail showroom sales experience may not be suitable unless they have handled corporate accounts and bulk orders.