Business Development Manager

Cheryl Enterprises Pvt Ltd.; Ernakulam; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Cheryl Enterprises Pvt Ltd. in India seeks a dynamic Business Development Manager to drive sales in kitchen appliances, expand market share, and strengthen dealer and architect networks across Karnataka.

This role focuses on identifying opportunities, partnering with builders, interior designers, and specifiers, and promoting brand presence. You will lead regional sales initiatives, manage retail, distribution and project-based sales, and collaborate with marketing for launches and exhibitions,

Qualifications

• Minimum 2 years of experience in kitchen appliances, modular kitchen or home improvement segments.
• Exposure to both retail and project sales.
• Master's degree in Business Administration - Marketing.
• Proven track record in sales and business development within home/kitchen appliances or consumer durables.
• Strong network among dealers, distributors, architects and builders.
• Excellent communication, negotiation and relationship-building skills.
• Ability to work independently and lead regional teams.

Responsibilities

• Drive revenue growth through retail, distribution, and project-based sales (builders, architects, and interior-designer networks).
• Meet and exceed monthly, quarterly and annual sales targets.
• Develop and execute region-specific strategies to penetrate untapped markets.
• Identify and convert large B2B leads (real estate developers, commercial kitchens, hospitality sector).
• Propose and execute retail showroom expansion plans in key markets.
• Ensure high levels of customer satisfaction and handle escalations efficiently.
• Conduct consumer research and feedback sessions to inform product positioning.
• Work with marketing to execute promotional campaigns, product launches, and exhibitions.
• Provide market insights and competitor analysis to support brand positioning.

Skills

Communication skills

Negotiation

Relationship-building

Leadership

Networking

Education

Master's degree in Marketing

Job description

We are seeking a dynamic, goal-oriented Business Development Manager to drive sales, expand market share, and strengthen customer relationships in the kitchen appliances segment. The role focuses on identifying new business opportunities, partnering with architects, interior designers, specifiers and builders, and promoting brand presence across Karnataka.

Key Responsibilities

• Drive revenue growth through retail, distribution, and project-based sales (builders, architects, and interior-designer networks).
• Meet and exceed monthly, quarterly and annual sales targets.
• Develop and execute region-specific strategies to penetrate untapped markets.

Business Expansion

• Identify and convert large B2B leads (real estate developers, commercial kitchens, hospitality sector).
• Propose and execute retail showroom expansion plans in key markets.
• Ensure high levels of customer satisfaction and handle escalations efficiently.
• Conduct consumer research and feedback sessions to inform product positioning.

Marketing Support

• Work with marketing to execute promotional campaigns, product launches, and exhibitions.
• Provide market insights and competitor analysis to support brand positioning.

Qualifications

• Minimum 2 years of experience in kitchen appliances, modular kitchen or home improvement segments.
• Exposure to both retail and project sales.
• Master's degree in Business Administration - Marketing
• Proven track record in sales and business development within home/kitchen appliances or consumer durables.
• Strong network among dealers, distributors, architects and builders.
• Excellent communication, negotiation and relationship-building skills.
• Ability to work independently and lead regional teams.