Sales Head - Wire & Cable

Sone India Group; Dadri; On-site; INR 2,000,000 - 3,200,000; Full time

Job summary

Sone India Group seeks a dynamic Sales Head to lead our Wire & Cable divisions. The role focuses on growing sales teams, expanding distribution networks, and securing large-scale project contracts.

You will define the go-to-market strategy and work to achieve the company’s revenue targets by driving strategic sales initiatives and channel partnerships. This leadership position requires hands-on guidance and travel as needed.

Qualifications

• 12–15+ years of progressive sales experience in electrical, wires, cables or related industry.
• Bachelor's degree in Business, Marketing or Electrical/Electronics Engineering; MBA is highly preferred.
• Established relationships with key electrical dealers, system integrators, and security consultants.

Responsibilities

• Set and achieve annual and quarterly sales targets across the product portfolio.
• Build go-to-market strategies for commercial and residential segments.
• Analyze market trends, competitor pricing, and demand to stay competitive.
• Expand footprint through dealers, distributors, and retailers.
• Appoint, manage, and evaluate channel partners to ensure maximum market coverage.
• Run channel engagement and incentive programs to drive sales.
• Drive B2B and institutional sales by engaging with EPC contractors, builders, and architects.
• Secure vendor approvals and close high-value contracts for large projects.
• Lead, coach, and motivate a large sales and business development team.
• Assign territories, monitor performance, and provide regular feedback.
• Collaborate with marketing, manufacturing, and supply chain teams to ensure product availability.

Skills

Negotiation

Team-building

Commercial acumen

Education

Bachelor's degree in Business, Marketing or Electrical/Electronics Engineering

MBA (preferred)

Job description

We are seeking a dynamic, result-driven Sales Head to lead our Wire & Cable divisions. The ideal candidate will have strong industry connections and a proven track record of growing sales teams, expanding distribution networks, and securing large-scale project contracts. You will be responsible for defining the go-to-market strategy and achieving the company's revenue targets.

Responsibilities

• Strategic Sales & Revenue: Set and achieve annual and quarterly sales targets across the product portfolio.
• Strategic Sales & Revenue: Build go-to-market strategies for both commercial and residential segments.
• Strategic Sales & Revenue: Analyze market trends, competitor pricing, and demand to stay competitive.
• Channel & Dealer Management: Expand our footprint through dealers, distributors, and retailers.
• Channel & Dealer Management: Appoint, manage, and evaluate channel partners to ensure maximum market coverage.
• Channel & Dealer Management: Run channel engagement and incentive programs to drive sales.
• Project & Institutional Sales: Drive B2B and institutional sales by engaging with EPC contractors, builders, and architects.
• Project & Institutional Sales: Secure vendor approvals and close high-value contracts for large projects.
• Team Leadership & Development: Lead, coach, and motivate a large sales and business development team.
• Team Leadership & Development: Assign territories, monitor performance, and provide regular feedback.
• Team Leadership & Development: Collaborate with marketing, manufacturing, and supply chain teams to ensure product availability.

Key Requirements

• Experience: 12 to 15+ years of progressive sales experience in the electrical, wires, cables, or CCTV industry.
• Education: Bachelor's degree in Business, Marketing, or Electrical/Electronics Engineering. MBA is highly preferred.
• Network: Established relationships with key electrical dealers, system integrators, and security consultants.
• Skills: Strong negotiation, team-building, and commercial acumen.
• Mindset: A hands-on leader willing to travel and execute ground-level strategies.