Sales Officer - Kerala

Wellbe Foods; Ernakulam, Bengaluru; On-site; INR 167,000 - 290,000; Full time

Job summary

Wellbe Foods in Ernakulam, Kerala seeks a dynamic Sales Officer to drive primary and secondary sales across the region. The role focuses on expanding market reach, strengthening distributor and retailer relationships, and ensuring product visibility in General Trade and Modern Trade outlets.

The ideal candidate has 3+ years in FMCG/food products sales, deep knowledge of Kerala distribution networks, and excellent communication and negotiation skills. A two-wheeler and valid license are required.

Qualifications

• Graduate in any discipline.
• Minimum 3+ years in FMCG/Food products sales.
• Strong knowledge of Kerala retail and distribution network.
• Own a two-wheeler and valid driving license.

Responsibilities

• Achieve monthly and quarterly sales targets for the territory.
• Appoint and manage distributors, super stockists, and retail partners.
• Ensure product availability and visibility across General Trade and Modern Trade outlets.
• Drive primary and secondary sales growth in the territory.
• Conduct regular market visits to retailers, wholesalers, and distributors.
• Monitor competitor activities, pricing, and market trends.
• Execute trade schemes and promotional activities.
• Collect market feedback and share insights with management.
• Maintain distributor stocks and timely replenishment.
• Prepare daily sales reports and territory performance reviews.

Skills

FMCG Sales

Food Products Sales

Distributor Management

Retail Sales

Territory Management

Secondary Sales

Channel Sales

Market Development

Negotiation Skills

Relationship Management

Education

Graduate

Tools

MS Excel

Job description

Company: Wellbe Foods
Location: Ernakulam, Kerala
Experience: 3+ Years
Department: Sales

About the Role

We are looking for a dynamic and result-oriented Sales Officer to drive primary and secondary sales, expand market reach, and strengthen distributor and retailer relationships across the Ernakulam region. The ideal candidate should have experience in FMCG/Food Products sales with strong market knowledge and distribution management skills.

Key Responsibilities

• Achieve monthly and quarterly sales targets assigned for the territory.
• Appoint and manage distributors, super stockists, and retail partners.
• Ensure product availability and visibility across General Trade and Modern Trade outlets.
• Drive primary and secondary sales growth in the assigned territory.
• Conduct regular market visits to retailers, wholesalers, and distributors.
• Monitor competitor activities, pricing, and market trends.
• Ensure proper execution of trade schemes and promotional activities.
• Collect market feedback and share insights with the management team.
• Maintain distributor stocks and ensure timely replenishment.
• Prepare daily sales reports and territory performance reviews.

Desired Candidate Profile

• Graduate in any discipline.
• Minimum 3+ years of experience in FMCG/Food Products sales.
• Strong understanding of Kerala retail and distribution network.
• Experience in handling distributors and achieving sales targets.
• Good communication, negotiation, and relationship-building skills.
• Proficient in MS Excel and sales reporting.
• Must own a two-wheeler and possess a valid driving license.

Key Skills

• FMCG Sales
• Food Products Sales
• Distributor Management
• Retail Sales
• Territory Management
• Secondary Sales
• Channel Sales
• Market Development
• Negotiation Skills
• Relationship Management

Work location : Ernakulam, Kerala