Area Sales Manager

Fresca Foods, Inc.; Delhi, Karnal; On-site; INR 900,000 - 1,800,000; Full time

Benefits offered by this job

Best IN THE Industries

Job summary

Fresca Foods, Inc. in Delhi offers an Area Sales Manager role in Beverage Sales. You will lead a team, appoint distributors, drive primary and secondary targets, and coordinate with RSM to execute the calendar of marketing activities across the territory.

Ideal candidates have UG with MBA/PGDM, strong leadership, and deep understanding of FMCG markets. The role emphasizes traditional channels and distributor relations with promotional execution.

Qualifications

• UG degree in any discipline and MBA/PGDM.
• Experience in FMCG sales and distribution.
• Strong leadership and stakeholder management.

Responsibilities

• Appointment of town wise distributors / stockists / super stockists.
• Achieve primary and secondary targets town wise and market wise as per PJPs.
• Under guidance of RSM: establish coverage, distribution and display objectives for all SOs.
• Establish PJPs for all sales officers and break objectives month/ week/ day wise.
• Co-ordinate with RSM to execute marketing and brand activities in territory.
• Conduct weekly and monthly review meetings and report to RSM.
• Ensure budgeted manpower in territory and fill vacancies with support of HR.
• Attend consumer/trade issues promptly to maintain territory hygiene.

Skills

Leadership

Communication

Strategic Sales Planning

Adaptability

Resilience

Building relationships

Negotiation

Analytical

Customer relationship management

Education

UG: Any Graduate

MBA/PGDM

Job description

Role & responsibilities

Job Description

DEPARTMENT

Beverage Sales

REPORTING

• FUNCTIONAL: RSM
• ADMINISTRATIVE: RSM

REPORTEES

• DIRECT: Area Sales Officers / Area sales executive

KEY SKILS

• Leadership
• Communication
• Strategic Sales Planning
• Adaptability and resilience
• Building relationships
• Negotiation
• Analytical and problem-solving
• Customer relationship management

CO-ORDINATES WITH

DISTRIBUTORS, SUPER STOCKIEST.

JOB PURPOSE

Execute coverage and distribution plans for his territory. Drive execution of the sales and distribution calendar and agenda daily, weekly, monthly

Responsibilities

• Appointment of town wise/area wise distributors / stockiest / super stockiest.
• Achievement Primary and Secondary Targets town wise and market wise as per the PJPs of all Sales Officer
• Under the guidance of RSM - establish coverage, distribution and display objectives for all the sales officers - distributor wise
• Establish PJPs for all the sales officers
• Establish primary and secondary targets - town wise and market wise as per the PJPs of all sales officers
• Appoint all the agreed number of distributors and distributor salesmen to achieve sales, coverage and distribution objectives. Refer to induction manual for the profile of distributors to be appointed
• Break their objectives - month wise, weekly and day wise and strictly follow the system of reporting accordingly
• Conduct review meetings on weekly and monthly basis and review the efficiency of your SOs and report to RSM
• Co-ordinate with RSM and execute all the marketing and brand activities as per the agreed calendar in your territory
• Execute all market contact plans as agreed with the RSM and report periodically to the RSM/ GM-Sales
• Implement the agreed training calendar in your region
• Ensure that your team raises self and their distributor claims on time and you approve the same on time and forward them for authorization to your RSM
• Have a clear focus on Traditional Channels. to build Distribution, Visibility and volumes
• Regularly up-date your immediate supervisor on all market developments and opportunities
• Ensure that you maintain the budgeted manpower in your territory across the year
• Fill-up all the vacancies in your territory on time with the help of your RSM / GM-Sales and personnel department
• Attend to all issues whether it is a consumer complaints or trade related ones without any delay to maintain healthy hygiene in your territory
• Conduct once in six-month distributor meeting to review business progress and build relationship

Preferred candidate profile

Education:(UG - Any Graduate - Any Specialization) AND (PG - MBA/PGDM)

KNOWLEDGE IN DEPTH

• Team Management
• Strong understanding of FMCG Markets

Perks and benefits

• Best IN THE Industries