Sales Executive – HoReCa

Jobitus; Kolkata District; On-site; INR 400,000 - 800,000; Full time

Job summary

Jobitus is seeking a high-impact Sales Executive to lead and scale our B2B business across HoReCa and distributor ecosystems for Frozen Foods and Masala categories. The role requires deep market access, strong commercial acumen, and the ability to drive aggressive revenue growth through strategic partnerships.

The candidate will manage distributor networks, build relations with chefs and procurement heads, and own revenue targets while coordinating with supply chain for seamless order

Qualifications

• 2+ years of proven Frozen Foods and/or Masala industry experience.
• Strong exposure to B2B HoReCa sales with a well-established network.
• Experience in distributor management and territory expansion.
• Track record of consistently achieving revenue targets.
• Excellent negotiation, influencing, and closure capabilities.

Responsibilities

• Strategic Growth & Market Expansion across HoReCa channels.
• Lead expansion of B2B sales across Hotels, Restaurants, Caterers, and Cloud Kitchens.
• Develop and execute region-wise go-to-market strategies for Frozen Foods and Masala.
• Identify high-potential markets and drive sustainable revenue growth.
• Identify, onboard, and scale distributor networks across territories.
• Leverage relationships to fast-track market entry and product reach.
• Own and deliver monthly, quarterly, and annual revenue targets.
• Monitor sales performance and implement corrective actions.

Skills

B2B HoReCa sales

Distributor management

Negotiation

Revenue growth

Education

MBA in Marketing

Job description

Role:Sales Executive

Role Summary

We are seeking a high-impact, executive-level to lead and scale our B2B business across the HoReCa segment and distributor ecosystem for Frozen Foods and Masala categories. This role demands a seasoned professional with deep market access, strong commercial acumen, and the ability to drive aggressive revenue growth through strategic partnerships and market penetration.

Key Responsibilities

• Strategic Growth & Market Expansion
• Lead the expansion of B2B sales across HoReCa channels including Hotels, Restaurants, Caterers, and Cloud Kitchens.
• Develop and execute region-wise go-to-market strategies to accelerate penetration in Frozen Foods and Masala segments.
• Identify high-potential markets, unlock new business opportunities, and drive sustainable revenue growth.
• Distributor Network Leadership
• Identify, onboard, and scale a high-performing distributor network across assigned territories.
• Leverage existing relationships to fast-track market entry and product reach.
• Ensure distributor profitability, engagement, and long-term alignment with business goals.
• Key Account Management (HoReCa)
• Build and maintain strong relationships with chefs, procurement heads, and decision-makers.
• Drive product adoption through presentations, trials, and sampling initiatives.
• Negotiate commercial agreements, pricing structures, and long-term supply contracts.
• Revenue Ownership & Performance Delivery
• Own and deliver monthly, quarterly, and annual revenue targets.
• Ensure disciplined execution on collections, credit control, and working capital management.
• Continuously monitor sales performance and implement corrective actions where required.
• Market Intelligence & Competitive Strategy
• Track competitor activity, pricing benchmarks, and emerging market trends.
• Provide actionable insights to refine product positioning and pricing strategies.
• Cross-Functional Coordination
• Collaborate closely with supply chain, production, and logistics teams to ensure seamless order fulfillment.
• Support new product launches and market activation initiatives within the HoReCa segment.

Candidate Profile

• 2+ years of proven experience in Frozen Foods and/or Masala industry (mandatory).
• Strong exposure to B2B HoReCa sales with a well-established network.
• Demonstrated success in distributor management and territory expansion.
• Track record of consistently achieving or exceeding revenue targets.
• Excellent negotiation, influencing, and closure capabilities.
• High ownership mindset with the ability to independently manage business operations.

Preferred Qualifications

• Experience with established FMCG or food brands.
• Strong understanding of cold chain logistics and distribution.
• Proven experience in launching and scaling products within HoReCa.
• MBA in Marketing, Business, or related field.

What Defines Success in This Role

• Ability to open and close high-value HoReCa accounts with minimal ramp-up time.
• Strong distributor influence and network leverage.
• Aggressive revenue delivery with disciplined financial control.
• Deep understanding of the HoReCa ecosystem and buying behavior.
• Execution-driven, relationship-focused, and commercially sharp.