Sales Executive - GT - Bisleri - Pune

Bisleri; Pune District; On-site; INR 300,000 - 420,000; Full time

Job summary

Bisleri in Pune invites a Sales Executive - General Trade to drive primary and secondary sales, oversee market visits, and build strong retailer and distributor relationships. The role emphasizes achieving daily, monthly targets and ensuring product placement and promotions at retail outlets across the assigned territory.

It requires graduates with practical exposure or an MBA/PGDM in Sales & Marketing, with 2-4 years in General Trade or FMCG being preferred.

Qualifications

• Graduate or equivalent qualification.
• MBA/PGDM in Sales & Marketing will be an added advantage.
• Fresher or 2-4 years of experience in General Trade, FMCG, Consumer Goods, or a similar field-sales role.
• Good understanding of the local market and retail network in Roha/Mangaon and surrounding areas.

Responsibilities

• Drive primary and secondary sales across the assigned territory in line with brand, SKU/pack, and monthly sales objectives.
• Conduct daily market visits and execute planned sales calls as per the assigned route and beat plan.
• Visit retail outlets regularly, generate orders, and drive sales volume, distribution, and outlet productivity.
• Manage front-end sales activities across the General Trade channel, ensuring effective execution of sales plans.
• Identify and onboard new retail outlets to expand market coverage and strengthen distribution.
• Ensure effective product placement, visibility, merchandising, and promotional execution at retail outlets.
• Achieve assigned daily, monthly, and periodic sales targets as communicated by management.
• Develop strong relationships with retailers and distributors to improve sales, distribution, and market penetration.
• Coordinate with the Distributor and Operations/Logistics teams to ensure timely product availability and delivery.
• Handle retailer/distributor queries and resolve customer complaints promptly to maintain strong business relationships.
• Support distributor management, including primary sales, stock availability, claims, and related commercial coordination.
• Monitor market activities, competitor presence, pricing, schemes, and customer feedback, and share relevant updates with the reporting manager.
• Ensure timely and accurate daily sales reporting, market visit reports, order booking, and other required MIS.
• Execute promotional activities and company initiatives effectively within the assigned territory.
• Perform any other sales or market-related responsibilities assigned by the Management/Reporting Manager.

Skills

Field sales

Retail sales

Customer relationship

Market visits

Education

Graduate or equivalent qualification

MBA/PGDM in Sales & Marketing

Job description

Position:

Sales Executive - General Trade

Location:

, Pune, Maharashtra

Job Responsibilities:

• Drive primary and secondary sales across the assigned territory in line with brand, SKU/pack, and monthly sales objectives.
• Conduct daily market visits and execute planned sales calls as per the assigned route and beat plan.
• Visit retail outlets regularly, generate orders, and drive sales volume, distribution, and outlet productivity.
• Manage front-end sales activities across the General Trade channel, ensuring effective execution of sales plans.
• Identify and onboard new retail outlets to expand market coverage and strengthen distribution.
• Ensure effective product placement, visibility, merchandising, and promotional execution at retail outlets.
• Achieve assigned daily, monthly, and periodic sales targets as communicated by management.
• Develop strong relationships with retailers and distributors to improve sales, distribution, and market penetration.
• Coordinate with the Distributor and Operations/Logistics teams to ensure timely product availability and delivery.
• Handle retailer/distributor queries and resolve customer complaints promptly to maintain strong business relationships.
• Support distributor management, including primary sales, stock availability, claims, and related commercial coordination.
• Monitor market activities, competitor presence, pricing, schemes, and customer feedback, and share relevant updates with the reporting manager.
• Ensure timely and accurate daily sales reporting, market visit reports, order booking, and other required MIS.
• Execute promotional activities and company initiatives effectively within the assigned territory.
• Perform any other sales or market-related responsibilities assigned by the Management/Reporting Manager.

Desired Candidate Profile:

• Graduate or equivalent qualification; MBA/PGDM in Sales & Marketing will be an added advantage.
• Fresher or 2-4 years of experience in General Trade, FMCG, Consumer Goods, or a similar field-sales role.
• Candidates with experience handling retailers, distributors, and market/beat sales will be preferred.
• Good understanding of the local market and retail network in Roha/Mangaon and surrounding areas will be an advantage.
• Strong track record of achieving sales targets and expanding market coverage.
• Willingness to undertake extensive field travel and daily market visits.
• Should be self-motivated, disciplined, and comfortable working independently in a target-driven environment.