Sales Executive( FMCG)

Confidential; Vellore; On-site; INR 500,000 - 750,000; Full time

Job summary

Confidential is seeking a Sales Development Executive to join a leading south Indian FMCG conglomerate and drive primary and secondary sales in the assigned territory, strengthening market execution across GT and MT.

The role involves daily market visits, ensuring product availability, visibility and merchandising; appointing and managing distributors; monitoring stock and secondary sales; implementing schemes and promotions; and rigorous reporting and compliance to beat targets.

Qualifications

• 3–6 years of FMCG sales experience.
• Strong knowledge of market & distribution management.
• Experience in trade relationship management.
• Excellent execution, communication and coordination skills.
• Bachelor’s/Master’s or professional qualification.

Responsibilities

• Achieve monthly and annual primary & secondary sales targets in the assigned territory.
• Drive volume and value growth across GT and MT and improve market share.
• Execute daily market visits and ensure product availability and visibility.
• Appoint and manage distributors as per guidelines; monitor stock and secondary sales.
• Coordinate with field staff; track performance and ensure compliance with targets and processes.
• Implement schemes and promotions; track claims and communicate offers to partners.
• Prepare and submit DSR, beat coverage, and distributor performance reports.

Skills

FMCG sales

Distributor management

Market execution

Trade relationships

Team coordination

Education

Bachelor's degree

Master's degree

Professional qualification

Job description

Industry: FMCG (Personal Care, Beverages, Cold Chain)

Experience: 3–6 Years

Qualification: Bachelor’s / Master’s / Professional Qualification

We are looking for a Sales Development Executive to join a leading south Indian FMCG conglomerate and play a key role in driving sales growth and strengthen market execution across the assigned territory.

Sales Development Executive (Key Responsibilities)

• Achieve monthly and annual primary & secondary sales targets.
• Drive volume and value growth across General Trade (GT) and Modern Trade (MT).
• Ensure consistent growth in market share within the assigned territory.

2. Market Execution

• Execute daily market visits as per the beat plan.
• Ensure product availability, visibility, and merchandising at retail outlets.
• Improve numeric and weighted distribution.
• Appoint and manage distributors as per company guidelines.
• Monitor stock levels, billing, and secondary sales performance.
• Ensure timely stock replenishment and minimize stock-outs.

4. Team Coordination

• Guide and support field sales executives/frontline staff.
• Conduct joint field visits and provide on-ground coaching.
• Track team performance and ensure adherence to targets and processes.

5. Scheme & Promotion Execution

• Implement company schemes and promotional activities in the market.
• Communicate offers effectively to distributors and retailers.
• Ensure proper tracking and settlement of scheme claims.
• Track competitor activities (pricing, schemes, new launches).
• Gather market feedback and customer insights.
• Share actionable inputs with reporting managers.

7. Performance Monitoring

• Review daily, weekly, and monthly sales performance.
• Identify gaps and implement corrective action plans.
• Improve outlet productivity and strike rate.

8. Reporting & Compliance

• Maintain and submit accurate reports: Daily Sales Report (DSR)
• Beat coverage reports
• Distributor performance reports
• Scheme tracking and claims
• Ensure compliance with company policies and systems.

What We’re Looking For:

• 3–6 years of relevant FMCG sales experience
• Strong knowledge of market & distribution management
• Experience in trade relationship management
• Strong execution, communication and coordination skills
• Excellent salary & benefits for the right candidate