Job Title: Sales Executive Interior, Modular Kitchen & Furniture
Department: Sales & Business Development
Reporting To: Sales Manager / Business Head
Employment Type: Full-Time
1. Job Summary
We are looking for a dynamic, confident, and target-oriented Sales Executive to generate business and drive sales for interior design services, modular kitchens, wardrobes, and customised furniture.
The candidate will be responsible for generating leads, meeting potential customers, understanding their requirements, presenting suitable design solutions, preparing quotations, negotiating deals, and converting enquiries into confirmed projects.
The ideal candidate should have excellent communication and convincing skills, an understanding of interior products, and the ability to build strong customer relationships.
2. Key Responsibilities
A. Lead Generation & Business Development
- Generate new leads through references, walk-ins, online platforms, social media, and field activities.
- Identify potential customers for residential and commercial interior projects.
- Follow up on incoming enquiries and convert them into business opportunities.
- Develop relationships with architects, builders, brokers, and channel partners.
- Achieve monthly and quarterly sales targets.
B. Client Handling & Sales
- Understand customer requirements, preferences, and budget.
- Explain interior design services, modular kitchen solutions, wardrobes, and furniture products.
- Conduct client meetings and site visits whenever required.
- Present product catalogues, designs, samples, and company portfolios.
- Suggest suitable solutions based on customer needs and budget.
- Prepare and share quotations and proposals.
- Negotiate pricing and close sales deals.
C. Product Knowledge
- Understand modular kitchen layouts, materials, finishes, accessories, and hardware.
- Have knowledge of wardrobes, TV units, beds, sofas, and customised furniture.
- Understand interior design concepts, materials, laminates, plywood, MDF, and hardware.
- Explain product features, quality, pricing, and benefits to customers.
- Stay updated with market trends and competitor offerings.
D. Coordination & Order Management
- Coordinate with the design team for layouts, 3D designs, and proposals.
- Coordinate with the estimation and project execution teams.
- Ensure smooth communication between clients and internal departments.
- Follow up on advance payments and order confirmations.
- Track project status and maintain customer relationships until handover.
E. Customer Relationship Management
- Maintain regular follow-ups with prospective and existing customers.
- Provide timely responses to customer queries.
- Handle customer concerns professionally.
- Generate repeat business and referrals.
- Maintain accurate customer and sales records.
3. Required Qualifications & Skills
- Graduate in any discipline; a degree or diploma in Business, Marketing, or Interior Design is preferred.
- 1-3 years of experience in sales, preferably in interiors, modular kitchens, furniture, or building materials.
- Excellent communication and negotiation skills.
- Strong customer-handling and convincing abilities.
- Basic understanding of interior design and furniture products.
- Knowledge of CRM, MS Excel, and quotation preparation.
- Ability to generate leads and close sales.
- Target-oriented and self-motivated.
4. Key Performance Indicators (KPIs)
- Performance Area
- Measurement
- Lead Generation
- Number of qualified leads
- Client Meetings
- Number of meetings and site visits
- Conversion Rate
- Enquiries converted into orders
- Sales Target
- Monthly revenue achieved
- Follow-ups
- Timely follow-up with customers
- Revenue Growth
- New business generated
- Customer Satisfaction
- Client feedback and referrals
- Payment Collection
- Timely advance and pending payment follow-up
5. Personal Attributes
- Confident and presentable personality.
- Positive attitude and strong sales mindset.
- Excellent interpersonal skills.
- Ability to work under pressure and achieve targets.
- Good planning and time-management skills.
- Professional approach towards customers.
- Willingness to travel for client meetings and site visits.
6. Salary & Incentives
- Salary: As per experience and industry standards.
- Attractive sales incentives based on target achievement.
- Performance-based bonuses.
- Travel allowance, if applicable.
Daily Responsibilities – Sales Executive
- Attend new customer enquiries.
- Make outbound calls and follow up on leads.
- Schedule client meetings and site visits.
- Explain interior, modular kitchen, and furniture solutions.
- Coordinate with the design team for proposals and quotations.
- Follow up on quotations and pending decisions.
- Convert enquiries into confirmed orders.
- Update daily sales reports and CRM.
- Follow up on advance payments.
- Achieve assigned monthly sales targets.
Important: The Sales Executive will be responsible not only for generating enquiries but also for converting leads into confirmed business and maintaining customer relationships.