Sales Executive

THE LITTLE GENIUS (LG); Patiala District; On-site; INR 450,000 - 650,000; Full time

Job summary

THE LITTLE GENIUS (LG) is seeking a Sales Executive to drive growth in Patiala and surrounding areas. This full-time, on-site role focuses on selling LG’s educational publications and learning solutions to K–12 institutions, with responsibilities spanning lead generation, client meetings, and long-term relationship development.

You will manage the sales pipeline, negotiate terms, and collaborate with marketing and product teams to align campaigns with new releases.

Qualifications

• Bachelor's degree in Business, Marketing, Education, or related field or equivalent experience.
• Experience in field or institutional sales is preferred.
• Strong communication and negotiation skills are essential.

Responsibilities

• Identify and qualify new leads and opportunities.
• Conduct school visits and product demonstrations.
• Build and nurture relationships with principals and school leaders.
• Manage sales pipeline, forecast, and report on performance.
• Negotiate pricing and contract terms and ensure timely order processing.
• Coordinate with marketing and product teams for campaigns and new releases.
• Attend educational fairs and outreach events as required.

Skills

Lead generation

Client relationship management

Negotiation

Presentation skills

CRM tools

Time management

Education

Bachelor's degree

Tools

CRM software

Job description

Company Description

THE LITTLE GENIUS (LG) is a pioneering educational publishing company dedicated to creating high-quality, curriculum-aligned learning resources for K–12 schools across India and beyond. LG focuses on combining strong pedagogical foundations with modern technology and design to make learning engaging, inclusive, and accessible for all learners. The company’s mission is to ignite curiosity, inspire creativity, and empower both students and educators through meaningful educational tools. Guided by a vision to become a trusted name in educational publishing, LG works to bridge the gap between traditional teaching and contemporary learning needs. Joining LG means contributing to reshaping classroom learning and supporting brighter futures for young minds.

Role Description

The Sales Executive is a full-time, on-site role based in Patiala, responsible for driving sales of LG’s educational publications and learning solutions to K–12 schools and related institutions. Day-to-day activities include identifying and qualifying new leads, conducting school visits and product presentations, and building long-term relationships with key decision-makers such as principals and school administrators. The role involves managing the sales pipeline, negotiating pricing and contract terms, and ensuring timely order processing and follow-up. The Sales Executive will collaborate closely with marketing and product teams to align sales efforts with campaigns and new releases, gather feedback from clients, and provide insights to improve offerings. Regular reporting on sales performance, market trends, and competitor activity will be required, along with occasional participation in educational fairs, seminars, and outreach events.

Qualifications

• Strong sales and business development skills, including lead generation, client relationship management, and negotiation.
• Effective communication and interpersonal skills, with the ability to deliver clear presentations and engage with educators and school leadership.
• Basic proficiency in CRM or sales tracking tools, and comfort using digital communication platforms for follow-up and coordination.
• Good organizational and time-management abilities, including pipeline management, territory planning, and follow-through on commitments.
• Knowledge of or interest in the K–12 education sector, publishing, or edtech, with the ability to understand curriculum-aligned products.
• Minimum of a bachelor’s degree in Business, Marketing, Education, or a related field, or equivalent work experience.
• Prior experience in field sales, institutional sales, or education-related sales is preferred but not mandatory.
• Willingness to work on-site in Patiala, travel locally for client meetings, and meet defined sales targets and timelines.