Sales Executive

Sahyadri Food Products (FRUJOY); Jaipur; On-site; INR 300,000 - 600,000; Full time

Job summary

Sahyadri Food Products (FRUJOY) is seeking a full-time Sales Executive based in Jaipur to identify and develop new business for FRUJOY beverages and food solutions across cafés, bakeries, restaurants, ice cream manufacturers, beverage brands, and retail channels.

The role involves meeting clients, presenting product portfolios, conducting tastings, and negotiating pricing within company guidelines; you will help achieve sales targets, plan territory visits, track orders, and coordinate with

Qualifications

• Proven sales, negotiation, and closing skills with client relationship building.
• Knowledge of the food & beverage industry, especially B2B sales to cafes, bakeries, restaurants.
• Excellent communication and presentation abilities to explain product features clearly.
• Strong organizational and time management skills to manage a sales pipeline.
• Comfort with basic data reporting and CRM usage.

Responsibilities

• Meet prospective and existing clients daily to present FRUJOY product portfolios.
• Conduct product demonstrations or tastings and negotiate pricing/ contracts.
• Achieve sales targets and manage territory planning.
• Track orders and coordinate with production, logistics and customer service for timely delivery.
• Gather market feedback and monitor competitor activity to inform strategy.

Skills

Sales

Negotiation

Closing deals

Account growth

Communication

Time management

Data analysis

Independent work

Travel readiness

Education

Bachelor's degree in Business or Marketing

Tools

CRM software

MS Excel/Spreadsheets

Job description

Company Description

Sahyadri Food Products, under the brand FRUJOY, manufactures premium beverage and food solutions for the food and beverage industry. The company offers a wide range of products, including fruit crushes, syrups, cordials, squashes, fruit fillings, sugar paste, glazing geli, jams, jellies, dry fruit crushes, and chocolate syrups. Sahyadri Food Products serves cafes, bakeries, restaurants, ice cream manufacturers, beverage brands, and retail markets across India, using carefully selected ingredients and modern processes to ensure quality and consistency. With a strong focus on customer satisfaction, customized solutions, and continuous product development, the company aims to meet evolving market trends and consumer preferences. Its mission is to create flavorful experiences and be a trusted partner for businesses seeking premium food and beverage ingredients.

Role Description

This is a full-time, on-site Sales Executive role based in Jaipur. The Sales Executive will identify and develop new business opportunities for FRUJOY products across cafés, bakeries, restaurants, ice cream manufacturers, beverage brands, and retail outlets. Daily responsibilities include meeting prospective and existing clients, presenting product portfolios, conducting product demonstrations or tastings, and negotiating pricing and contracts within company guidelines. The role involves achieving sales targets, managing territory planning, tracking orders, and coordinating closely with production, logistics, and customer service to ensure timely deliveries and high customer satisfaction. The Sales Executive will also gather market feedback, monitor competitor activity, and share insights with the leadership team to support product positioning and promotional strategies.

Qualifications

• Strong sales, negotiation, and closing skills, with the ability to build and maintain long-term client relationships.
• Knowledge of the food and beverage industry, preferably with experience selling to cafés, bakeries, restaurants, or FMCG/ingredients distributors.
• Effective communication and presentation skills, including the ability to explain product features, benefits, and applications clearly.
• Solid organizational and time management skills to manage a sales pipeline, plan client visits, and meet defined sales targets.
• Comfort with basic data analysis and reporting (e.g., tracking sales performance, preparing sales reports, using CRM or spreadsheets).
• Ability to work independently in the field, with a proactive, goal-oriented mindset and professional conduct with all stakeholders.
• Minimum of a bachelor’s degree in Business, Marketing, or a related field; relevant sales experience in food products or FMCG is an advantage.
• Willingness to travel within Jaipur and surrounding regions as required; valid means of local travel is preferred.