Sales Executive / Sales Manager – Café & QSR Partnerships

Unbore Foods Pvt. Ltd.; Lucknow; On-site; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Café/QSR sales experience

Beverage/FMCG sales

Menu engineering knowledge

Swiggy & Zomato knowledge

Negotiation skills

Startup mindset

Ownership attitude

Distributor coordination

Digital ordering exposure

Out-of-home sales

Job summary

FIRKI, a next-generation beverage brand, seeks a driven Sales Executive/Manager to expand its café, QSR, bakery, and HoReCa footprint in India. You’ll build strategic partnerships, drive combo opportunities, and ensure FIRKI features across Swiggy and Zomato.

You will engage founders, procurement teams, and outlet owners, shaping the brand voice and growth while collaborating with marketing for promos and menu engineering. A startup mindset and ownership approach are essential.

Qualifications

• 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
• Experience selling beverages or FMCG products preferred.
• Understanding of menu engineering and combo-selling strategies.
• Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
• Strong negotiation and relationship management skills.
• Self-driven with a startup mindset and ownership approach.

Responsibilities

• Acquire new café, QSR, bakery, and food-service accounts.
• Build relationships with founders, procurement teams, category managers, and outlet owners.
• Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.
• Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.
• Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.
• Manage the complete sales cycle—from prospecting to onboarding and account growth.
• Increase repeat orders and improve outlet-wise throughput.
• Coordinate with distributors and operations teams for seamless supply.
• Track competitor pricing, menu trends, and beverage promotions.
• Represent FIRKI during tastings, launches, and industry events.

Skills

Negotiation

Relationship management

Startup mindset

Ownership

Prospecting

Job description

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview

We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.

Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

Key Responsibilities

Acquire new café, QSR, bakery, and food-service accounts.

Build relationships with founders, procurement teams, category managers, and outlet owners.

Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.

Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.

Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.

Manage the complete sales cycle—from prospecting to onboarding and account growth.

Increase repeat orders and improve outlet-wise throughput.

Coordinate with distributors and operations teams for seamless supply.

Track competitor pricing, menu trends, and beverage promotions.

Represent FIRKI during tastings, launches, and industry events.

Requirements

3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.

Experience selling beverages or FMCG products preferred.

Understanding of menu engineering and combo-selling strategies.

Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.

Strong negotiation and relationship management skills.

Self-driven with a startup mindset and ownership approach.

What We Offer

• 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
  
• Experience selling beverages or FMCG products preferred.
  
• Understanding of menu engineering and combo-selling strategies.
  
• Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
  
• Strong negotiation and relationship management skills.
  
• Self-driven with a startup mindset and ownership approach.