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FIRKI is expanding its beverage-led range and seeks a sales-focused professional to drive cafes, QSRs, bakeries, and food-service partnerships in Mumbai. You will craft compelling combos, secure distribution, and fuel growth across online platforms and offline channels.
Ideal candidates have 3–8 years in HoReCa or related sales, with beverage or FMCG experience, and a startup mindset to own the sales journey from prospecting to onboarding and expansion.
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.
We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.
Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato
Acquire new café, QSR, bakery, and food-service accounts.
Build relationships with founders, procurement teams, category managers, and outlet owners.
Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.
Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.
Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.
Manage the complete sales cycle—from prospecting to onboarding and account growth.
Increase repeat orders and improve outlet-wise throughput.
Coordinate with distributors and operations teams for seamless supply.
Track competitor pricing, menu trends, and beverage promotions.
Represent FIRKI during tastings, launches, and industry events.
3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
Experience selling beverages or FMCG products preferred.
Understanding of menu engineering and combo-selling strategies.
Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
Strong negotiation and relationship management skills.
Self-driven with a startup mindset and ownership approach.