Sales Executive / Sales Manager – Café & QSR Partnerships

Brand Arbor Services & Retail; Pune District; On-site; INR 600,000 - 1,500,000; Full time

Job summary

FIRKI, a bold, youth-first beverage brand, is seeking a driven Sales Executive/Sales Manager to expand its presence across cafés, QSR chains, bakeries, and food-service partners. You will drive combo opportunities, improve beverage attachment rates, and ensure FIRKI features prominently on Swiggy and Zomato.

Grow relationships with founders and procurement teams, lead end-to-end sales, and collaborate with marketing for promos while coordinating with distributors for seamless supply and scale.

Qualifications

• 3–8 years of experience in Café, QSR, HoReCa or Food Service.
• Experience selling beverages or FMCG products.
• Understanding of menu engineering and combo-selling.
• Knowledge of Swiggy, Zomato and online food-ordering ecosystems.
• Strong negotiation and relationship management skills.

Responsibilities

• Acquire new café, QSR, bakery, and food-service accounts.
• Build relationships with founders, procurement teams, category managers, and outlet owners.
• Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.
• Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.
• Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.
• Manage the complete sales cycle—from prospecting to onboarding and account growth.
• Increase repeat orders and improve outlet-wise throughput.
• Coordinate with distributors and operations teams for seamless supply.
• Track competitor pricing, menu trends, and beverage promotions.
• Represent FIRKI during tastings, launches, and industry events.

Skills

Negotiation

Relationship mgmt

Startup mindset

Menu engineering

Online ordering ecosystem

Job description

We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.

This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview

We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.

Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

Key Responsibilities

Acquire new café, QSR, bakery, and food-service accounts.

Build relationships with founders, procurement teams, category managers, and outlet owners.

Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.

Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.

Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.

Manage the complete sales cycle—from prospecting to onboarding and account growth.

Increase repeat orders and improve outlet-wise throughput.

Coordinate with distributors and operations teams for seamless supply.

Track competitor pricing, menu trends, and beverage promotions.

Represent FIRKI during tastings, launches, and industry events.

Requirements

3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.

Experience selling beverages or FMCG products preferred.

Understanding of menu engineering and combo-selling strategies.

Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.

Strong negotiation and relationship management skills.

Self-driven with a startup mindset and ownership approach.

What We Offer

• 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
  
• Experience selling beverages or FMCG products preferred.
  
• Understanding of menu engineering and combo-selling strategies.
  
• Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
  
• Strong negotiation and relationship management skills.
  
• Self-driven with a startup mindset and ownership approach.