Sales Engineer – Industrial Automation Products

Lubi Electronics; Kolkata District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Lubi Electronics is seeking a Sales Engineer - Industrial Automation Products for our Kolkata branch. This role targets 2–5 years of hands-on experience in technical B2B sales, focusing on PLCs, VFDs, HMIs, Motion Control, and transmission systems across West Bengal.

The candidate will build strong relationships with OEMs and system integrators, draft techno‑commercial proposals, and coordinate with engineering and service teams for successful deliveries and after‑sales support.

Qualifications

• B.E./B.Tech./Diploma in Electrical, Electronics, Instrumentation & Control, Mechatronics or Mechanical Engineering.
• 2–5 years of proven hands‑on experience in Industrial Automation or B2B technical sales.
• Willingness to travel across Kolkata, West Bengal, and surrounding eastern industrial clusters for customer visits and technical discussions.

Responsibilities

• Identify, qualify, and convert new sales opportunities across West Bengal and eastern clusters.
• Promote and drive sales across PLCs, VFDs, HMIs, Servo Systems and power transmission components including Gearboxes & Gear Motors.
• OEM & Machine Builder Engagement: Establish and nurture long‑term relationships with OEMs, machine builders, system integrators, panel builders, and end‑user manufacturing units.
• Technical Solution Consulting: Analyze customer requirements, review technical specifications, and recommend automation and motion control solutions.
• Commercial Proposals & Negotiation: Formulate techno‑commercial quotations, steer contract negotiations, and secure purchase orders.
• Cross‑Functional Execution: Collaborate with application engineering, logistics, and service teams for on‑time delivery and after‑sales support.
• Target Achievement & Reporting: Deliver revenue targets and maintain CRM pipelines with market intelligence.

Skills

Industrial automation sales

B2B sales

OEM account management

Technical solution consulting

Negotiation & closing

Education

B.E./B.Tech./Diploma in Electrical, Electronics, Instrumentation & Control, Mechatronics, or Mechanical Engineering

Tools

Delta PLC

Siemens PLC

Schneider PLC

VFDs

HMIs

Job description

Sales Engineer – Industrial Automation Products

• Job Posted on: 8 October 2026
• Job ID: HA-SEI-081026
• Share:

Job Title (SEO Title): Sales Engineer - Industrial Automation Products Job in Kolkata | Lubi Electronics

Description: Lubi Electronics is hiring a Sales Engineer - Industrial Automation Products in Kolkata (2-5 Years Exp). Drive sales for PLCs, VFDs, HMIs, Motion Control, and Gearboxes across West Bengal.

Focus Keywords: Sales Engineer Industrial Automation, PLC VFD Sales, Automation Jobs Kolkata, OEM Account Manager, Motion Control Gearbox Sales, Lubi Electronics Careers Kolkata

About Company:

We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.

Since 1997, Lubi Electronics has been a driving force in empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve long-term success.

• Our Automation Systems are designed to enhance productivity, streamline processes, and deliver smart solutions that drive operational efficiency.
• In the renewable energy sector, our Advanced Solar Technologies support sustainability through customized EPC solutions.
• Our Reliable Control Panels ensure operational stability, precision, and durability across a wide range of industrial applications.

Our Legacy & National Footprint:

• With 25+ years of experience, we have built a legacy of excellence by continuously adapting to evolving market needs.
• Aligned with our tagline “Automation for a Connected World”, we collaborate with 25+ Global Brands to enable seamless connectivity and smarter operations.
• Headquartered in Ahmedabad, we have a strong PAN India presence across 25 states and 4 Union Territories, supported by 10 branch offices, dedicated service centers, and a growing presence in the Eastern industrial corridor.
• Our strong focus on Repair & Service Support ensures world-class solutions that meet global quality standards.
• We are committed to helping industries grow sustainably in a rapidly evolving world.

Sales Engineer - Industrial Automation Products Job in Kolkata, West Bengal

Lubi Electronics is seeking an energetic and result-driven Sales Engineer - Industrial Automation Products for our Kolkata branch. This role is ideal for technical sales professionals with 2 to 5 years of hands‑on experience in technical B2B sales, OEM account management, and industrial solution pitching covering PLCs, AC Drives/VFDs, HMIs, Motion Control, and Power Transmission systems including Gearboxes and Gear Motors.

Eligibility & Education Criteria

• B.E. / B.Tech / Diploma in Electrical, Electronics, Instrumentation & Control (IC), Mechatronics, or Mechanical Engineering.
• 2–5 years of proven hands‑on experience in Industrial Automation or B2B technical sales.
• Willingness to travel across Kolkata, West Bengal, and surrounding eastern industrial clusters for customer visits and technical discussions.
• Position: Sales Engineer - Industrial Automation Products
• Employment Type: Full-Time, Permanent
• Experience: 2 to 5 Years

Key Responsibilities

• Business Development & Lead Generation: Identify, qualify, and convert new sales opportunities across West Bengal and neighboring eastern industrial clusters.
• Product Sales Drive: Promote and drive sales across our comprehensive portfolio of Industrial Automation Products (PLCs, VFDs, HMIs, Servo Systems) alongside power transmission components (Gearboxes & Gear Motors).
• OEM & Machine Builder Engagement: Establish and nurture long‑term relationships with OEMs, machine builders, system integrators, panel builders, and end‑user manufacturing units.
• Technical Solution Consulting: Analyze customer requirements, review technical specifications, and recommend high-performance automation and motion control solutions.
• Commercial Proposals & Negotiation: Formulate competitive techno‑commercial quotations, steer contract negotiations, and successfully secure purchase orders.
• Cross‑Functional Execution: Coordinate with application engineering, logistics, and service departments to facilitate on‑time delivery, commissioning assistance, and after‑sales support.
• Target Achievement & Reporting: Deliver quarterly and annual revenue targets while tracking sales pipelines inside CRM systems and providing regular market intelligence.

Required Skills & Qualifications

• Proven expertise selling industrial automation lines (Delta, Siemens, Schneider, Mitsubishi or equivalent) or power transmission equipment.
• Firm technical understanding of VFDs, PLC/HMI architectures, motion control devices, and industrial motor/gearbox applications.
• Excellent techno‑commercial presentation, negotiation, and closing capabilities.

Why Join Lubi Electronics?

Lubi Electronics offers an engaging work environment, continuous training on world‑class automation brands, direct exposure to prestigious industrial clients, and clear pathways for career growth.

About Company

We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.

Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.

• Our Automation systems are designed to enhance productivity, streamline processes, and provide smart solutions that drive operational efficiency.
• In the renewable energy space, our Advanced Solar technologies are pushing the boundaries of sustainability, enabling a greener future through Customized EPC solutions.
• Meanwhile, our Reliable Control Panels ensure operational stability, delivering precision and durability for a wide range of applications across industries.

Our legacy and National Footprint

• With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting‑edge technologies that optimize production processes.
• True to our tagline, “Automation for a Connected World,” we have partnered with 25 Global Brands – ensuring seamless connectivity and smarter operations.
• With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
• Our commitment to Repair and Service Support ensures that we deliver world‑class solutions tailored to diverse industries while maintaining global standards.