Sales Engineer
Aura Laserfab
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Job summary
Aura Laserfab in Pune is seeking a Sales Engineer to drive new business in sheet metal fabrication and engineering projects. You will interpret customer drawings, coordinate with design, estimation, production, and quality teams, and deliver techno-commercial proposals from enquiry to order.
The role requires visiting customers, understanding their requirements, evaluating suitable manufacturing processes, and coordinating across departments to close orders.
Qualifications
- BE/B.Tech, DME in Mechanical Engineering, Production Engineering or Industrial Engineering. MBA in Sales & Marketing is a plus.
- Graduates—MBA in Sales & Marketing preferred.
Responsibilities
- Identify new customers in Automotive, Electrical, Electronics, Railway, Defence, Renewable Energy, Industrial Equipment, and General Engineering sectors.
- Generate enquiries for sheet metal components, fabricated assemblies, welded structures, and engineering projects.
- Develop new OEM and Tier-1 customer accounts and build long-term relationships with key decision-makers.
- Visit customers to understand manufacturing requirements and opportunities; analyze drawings, BOMs, RFQs; coordinate with teams.
- Prepare techno-commercial quotations; negotiate pricing, delivery, terms, and payments; drive order conversion.
- Coordinate with Design, Estimation, Production, Purchase, and Quality teams for costing and project handover.
- Maintain enquiry tracker, quotation register, order records, and MIS; update ERP/CRM; report to management.
- Follow up for POs; monitor payments and credit limits; support Finance in collections.
- Track market trends and identify new manufacturing opportunities; participate in exhibitions and events.
Skills
Education
Tools
Job description
Position: Sales Engineer
Department: Business Development & Sales
Reporting To: Business Development Manager / Head Sales
Location: Pune (Travel as per customer/project requirements)
Job Purpose: The Sales Engineer is responsible for developing new business opportunities and managing customer relationships for custom sheet metal fabrication and engineering projects. The role involves understanding customer drawings and technical requirements, coordinating with design, estimation, production, and quality teams, preparing techno-commercial proposals, negotiating contracts, and ensuring successful project execution from enquiry to delivery. The position acts as the primary interface between customers and internal departments to deliver value-added engineering solutions.
- Identify new customers in Automotive, Electrical, Electronics, Railway, Defence, Renewable Energy, Industrial Equipment, Material Handling, and General Engineering sectors.
- Generate enquiries for sheet metal components, fabricated assemblies, welded structures, and engineering projects.
- Develop new OEM and Tier-1 customer accounts.
- Build long-term business relationships with key decision-makers.
- Visit customers to understand manufacturing requirements and future business opportunities.
- Analyze customer drawings, specifications, BOMs, and RFQs.
- Understand technical requirements and recommend the most suitable manufacturing process.
- Coordinate customer visits, technical discussions, and project reviews.
- Coordinate with Design, Estimation, Production, Purchase, and Quality teams for costing.
- Prepare techno-commercial quotations based on customer drawings and specifications.
- Negotiate pricing, delivery schedules, commercial terms, and payment conditions.
- Follow up with customers for quotation approval and order conversion.
- Ensure seamless project handover after receipt of Purchase Order.
- Coordinate with Production Planning, Design, Purchase, Quality, and Dispatch departments.
- Monitor project timelines and communicate progress to customers.
- Resolve technical and commercial issues during project execution.
Promote Aura's manufacturing capabilities including:
- Precision Laser Cutting
- CNC Bending
- Sheet Metal Fabrication
- MIG/TIG Welding
- Robotic Welding
- Machining Support
- Powder Coating & Surface Finishing
- Design & Development Support
- Prototype Development
- Custom Engineering Assemblies
- Value Engineering and Cost Optimization
- Maintain regular interaction with existing customers.
- Ensure high customer satisfaction through timely communication.
- Handle customer complaints in coordination with Quality and Production teams.
- Identify opportunities for repeat business and annual contracts.
- Maintain enquiry tracker.
- Update quotation register.
- Maintain order booking records.
- Prepare customer visit reports.
- Maintain project status reports.
- Update ERP/CRM system.
- Submit weekly and monthly sales MIS to management.
- Follow up for Purchase Orders.
- Coordinate advance payments and milestone billing.
- Support Finance in collection of outstanding payments.
- Monitor customer credit limits.
- Track competitor activities.
- Monitor industry trends.
- Identify new manufacturing opportunities.
- Participate in industrial exhibitions and customer events.
- B.E. / B.Tech ,DME in Mechanical Engineering, Production Engineering or Industrial Engineering. Graduates- MBA-Sales & Marketing,
- 34 years in B2B Industrial Sales.
- Experience in Sheet Metal Manufacturing, Fabrication, Engineering Projects, Precision Components, Industrial Manufacturing, or OEM Vendor Development.
- Experience in project-based manufacturing business will be preferred.
- Sheet Metal Fabrication
- Laser Cutting Process
- CNC Bending
- Welding Processes
- Engineering Drawings Interpretation
- GD&T Basics
- Manufacturing Process Knowledge
- Cost Estimation
- BOM Understanding
- ERP / SAP
- Microsoft Excel & PowerPoint
- Techno-Commercial Proposal Preparation
- Excellent Communication Skills
- Customer Relationship Management
- Negotiation Skills
- Analytical Thinking
- Commercial Awareness
- Problem Solving
- Planning & Coordination
- Time Management
- Teamwork
- Self-Motivated
- Result-Oriented
- Professional Integrity
- Precision Sheet Metal Manufacturing
- Fabrication Industry
- Engineering Project Companies
- Industrial Component Manufacturing
- OEM Supplier Companies
- Contract Manufacturing
- Automotive Component Industry
- Electrical Panel Manufacturing
- Heavy Engineering
- Design & Engineering
- Estimation
- Production
- Planning
- Purchase
- Quality Assurance
- Finance & Accounts
- Stores & Dispatch
- OEM Customers
- Tier-1 Suppliers
- Procurement Teams
- Design Engineers
- Consultants
- New Business Prospects
Sales Engineer Senior Sales Engineer Key Account Manager Assistant Manager Business Development Manager Business Development Head Sales & Business Development
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