Sales Director

RAPSYS TECHNOLOGIES PTE LTD; Kolkata District; On-site; INR 1,800,000 - 2,200,000; Full time

Job summary

RAPSYS TECHNOLOGIES PTE LTD in Kolkata seeks a high-performing Sales Director to lead revenue growth across IoT and industrial automation solutions, with end-to-end ownership of go-to-market and market expansion.

The role requires building distribution networks, managing channel partners, OEMs and enterprise accounts, leading regional sales teams, and traveling across territories to drive growth.

Qualifications

• 10–15+ years of total sales experience.
• Proven revenue ownership and business growth.
• Strong experience in channel sales, distributor management, and market expansion.
• Experience in IoT / IIoT, industrial automation, electrical/electronics is preferred.
• Willingness to travel extensively; strong leadership and negotiation skills.

Responsibilities

• Develop and execute the Go-to-Market strategy across IoT, IIoT, automation, and smart infra solutions.
• Own revenue growth, territory expansion, sales forecasting, and profitability.
• Identify new market opportunities and drive technology adoption in B2B and enterprise segments.
• Build, appoint, and manage dealers, distributors, SI, retailers, and strategic channel partners.
• Lead negotiations with OEMs, system integrators, contractors and enterprise accounts.
• Lead regional sales teams, monitor KPIs, and review channel performance; travel extensively.

Skills

Sales leadership

Channel sales

Revenue growth

GTM strategy

B2B sales

Job description

Location: Kolkata, West Bengal
Employment Type: Full-Time
Experience: 10–15+ Years
Compensation: Up to ₹20 LPA
Industry: IoT / Industrial Automation / Electrical & Electronics / Deep-Tech Solutions

About the Role

Sales Director

We are looking for a high-performing and results-oriented Sales Director to lead the overall sales strategy, revenue growth, and market expansion for technology-driven IoT, IIoT, industrial automation, and smart infrastructure solutions.

The role will have end-to-end ownership of revenue generation, market expansion, channel development, strategic partnerships, and sales team leadership. The ideal candidate should have strong experience in building distribution networks, entering new markets, and driving B2B and enterprise sales across technology and industrial segments.

Key ResponsibilitiesStrategic Leadership & Revenue Ownership

• Develop and execute the Go-to-Market (GTM) strategy across IoT, IIoT, industrial networking, automation, smart home/building automation, and intelligent electrical solutions.

• Own overall revenue growth, territory expansion, sales forecasting, and profitability.

• Identify new market opportunities and drive technology adoption across B2B, enterprise, commercial, industrial, residential, and infrastructure segments.

• Develop strategies to increase market penetration and achieve sustainable revenue growth.

Channel & Distribution Development

• Build, appoint, and manage dealers, distributors, system integrators, retailers, and strategic channel partners.

• Develop distribution networks and market coverage across new territories.

• Improve channel productivity, product availability, retail penetration, and partner performance.

• Define and monitor channel KPIs, including primary/secondary sales, partner onboarding, market coverage, and recurring revenue.

Business Development & Strategic Partnerships

• Identify and close high-value opportunities with OEMs, system integrators, contractors, institutional clients, and enterprise accounts.

• Lead complex negotiations, strategic alliances, commercial discussions, and major deal closures.

• Develop long-term relationships with key clients and strategic business partners.

• Collaborate with Product and Marketing teams on product launches, client demonstrations, trade shows, and co-marketing initiatives.

Team Leadership & Sales Operations

• Lead, mentor, and develop regional/zonal sales teams, Area Sales Managers, and channel sales teams.

• Set sales targets and establish clear performance KPIs.

• Monitor sales activities, pipelines, territory performance, and revenue achievement.

• Conduct regular performance reviews and provide strategic guidance to sales teams.

• Travel extensively across assigned territories to develop client relationships, support business development, and review channel performance.

Key Requirements

• 10–15+ years of total sales experience, with significant experience in senior sales leadership roles.

• Proven track record of revenue ownership and business growth.

• Strong experience in channel sales, distributor management, and market expansion.

• Relevant industry experience in one or more of the following:

  • IoT / IIoT

  • Industrial Automation

  • Electrical & Electronics

  • Consumer Electronics

  • Building Automation

  • Intelligent Lighting

  • Consumer Durables

  • Industrial / Technology Solutions

• Demonstrated experience in building distribution channels and launching products in new markets.

• Strong understanding of GTM strategy combined with hands-on field execution.

• Excellent leadership, negotiation, stakeholder management, and client relationship skills.

• Strong business acumen with the ability to analyze sales data and market opportunities.

• Proficiency in CRM platforms, sales reporting tools, MS Office / Google Workspace, and basic data analytics.

• Willingness to travel extensively across designated territories.

Ideal Candidate

The ideal candidate is a senior sales leader with strong channel-building and revenue ownership experience, capable of developing new markets, establishing strategic partnerships, leading large sales teams, and driving growth across technology, industrial, and infrastructure-focused markets.